As social media continues to grow, businesses know that it is where their customers are – in early 2022, the total number of social media users in the UK reached 61.67 million.
We are spending more and more time engaged in the ‘infinite scroll’ of our newsfeeds on apps such as Facebook, Instagram, LinkedIn, Snapchat, TikTok and YouTube – but how can you launch your own social media marketing strategy?
How can social media work for your business?
As a social media marketing agency, we work with businesses of all types to help them to make social media work for them.
It’s a common misconception that social media only works for B2C businesses with a mass market product offering.
We work with clients operating in B2B and B2C sectors and across various industries to help them make the most of the opportunity of social media content marketing.
Whether it’s to promote a service, a physical product, a job vacancy or a webinar – we know how to make social media work for you.
Often, we find that clients understand that they need to be on social media. Sometimes, they already have active profiles on various platforms and have been busy posting content, but receiving little or no engagement.
Social media shouldn’t feel like shouting into a vacuum, and this is where working with a social media marketing agency like us can make a big impact.
We help businesses by developing a bespoke social media content strategy for their needs – ensuring that they are delivering the right messages to the right people, in the right place.
Social media handling for linnaeus
Our social media strategies are organically adding thousands of new users to Linnaeus’ social media pages every year, with huge increases in engagement and reach.
Does your business need to be on social media?
In short, our view is absolutely, yes; customers in all markets now expect a social-first customer journey.
A healthy social media presence provides what’s known as ‘social proof’ for your business, encouraging consumers to trust your brand.
It’s now expected as the norm that businesses will be using social media, so there is even the potential risk that customers may question your credibility as a business if you do not have a credible presence.
Even if your business chooses not to be on social media, crucially, your target market and competitors will be – so it’s worth being aware that your brand can and will be spoken about, even in your absence.
We believe that the best approach to social media handling and to keep up with what’s being said about you is to join in with the conversation.
There will typically be multiple touchpoints with a business for a customer before they commit and make a purchase, and engaging with the business on Instagram and Facebook are now common touchpoints along this journey.
The 24/7 nature of social media means that people also expect to be able to ask questions of a business through their Facebook or Instagram accounts – and they do not expect to be left waiting for a response.
Do you offer social media content marketing packages?
Yes! With every proposal we create, we list a number of bespoke packages to suit all budgets.
Here’s how some of our services can change in each organic social media package:
- How many feed posts and story posts do you want to publish per month?
- Will the posts include creatives that we need to create for on your behalf?
- Will there be a requirement to source influencer and content creators? If so, how many per month?
- Are you looking for our paid media team to run your paid social ads?
Before our organic social media team creates each proposal, we’ll first ask you what you’re looking to achieve, and our team will factor in the best strategy for you into the various packages.
Why hire a social media marketing agency?
Simply put, we work on social media management across a broad range of sectors and brands, and so we gain unrivalled insights which we can apply to your brand.
As a social media agency, we also spend time keeping up with our own professional development and keeping in touch with industry developments. This means that we know the innovations which are making waves in social media and can recommend how new developments can be applied to your brand’s social media.
Working with us gives you access to the experience and expertise of our whole team, who have worked on social media marketing for national and international brands.
Tapping into our extensive social media content marketing and performance marketing experience means that we can apply all of our knowledge to your project from day one.
We can also help your business tap into relevant social media trends and tactics.
Can you help me with social media community management?
We know that dealing with comments on social media – known as social media community management – can be time consuming. That’s where we can help.
We can use our in-house social media tools and our expertise to manage your social media handling, so you don’t have to.
This can involve bringing interactions to your attention where necessary, and passing them on to relevant in-house teams to resolve them.
In the main, it takes a lot of the day-to-day commitment of social media community management away from you and frees up your time.
How much do social media projects cost?
It all depends on your needs – how many posts you require and which platforms you have a presence on, for example.
It might be helpful to know that we have a tiered offering of bronze, silver and gold packages, which vary in cost and address different levels of need.
The main difference between them is the amount of content we’ll create, but the gold and silver packages also include a dedicated resource to jump on any trending events which relate to your brand, making sure you’re engaging in the right conversations, at the right time.
Need some help with social media community management?
Let’s chat about how we could help.
Do you create graphics too?
Yes, we do – as a social media branding agency, we have a team of creative designers who can create social-first graphics and videos for your channels.
When we discuss your social media content marketing requirements, we can scope our a bespoke package for graphics and video to suit your specific needs.
What’s your onboarding process?
We always like to hold a ‘kick off’ workshop to get us started on working on a social media content strategy with a new client.
It’s a great way for us to get to know you and to understand your business, your audience and what you’d like your social media accounts to achieve – what success looks like to you.
Equally, it’s a good chance for you to get to know more about us and the way we will work on your social media handling.
From there, we’ll build you a social media content strategy, showing how we propose to achieve your KPIs. Once you’re happy, we’ll bring it all to life, creating outstanding original content that engages your customers and builds a loyal social community.
Are you an influencer marketing agency?
Absolutely. The rise of online personalities online means the term ‘influencer’ can become something of a cliche – but it’s worth considering the impact which working with the right influencer can have on your brand.
For every industry you can think of, there are a wealth of influencers out there – and if you’re looking for an influencer marketing agency, we can help.
The right influencer for your brand may not necessarily be someone with hundreds of thousands of followers – they may only have 300 followers, but these users could be engaged with their content and interested in your niche.
As an influencer marketing agency, we’re experienced in working with online personalities – from those with a small but devoted following, to those with a huge audience.
Influencer marketing for
Iyoki Chapmans
We worked with bloggers and influencers to promote the use of Iyoki Chapmans Original as a mixer.
Where can I see examples of your social media handling work?
We’re always pleased to share details of campaigns which we’ve worked on. On our website, you can see lots of examples of our work across the whole marketing mix, including paid and organic social media.
Campaigns include a successful brand awareness paid social media campaign for Pallet-Track and influencer marketing for drinks brand Iyoki Chapmans.
Our work with TikTok viral sensation Binley Mega Chippy is also featured in more detail.
