The world of logistics is huge, but the logistics social media landscape is full of untapped potential. While many logistics companies might consider their day-to-day work not worth shouting about, there’s a huge network of engaged, supportive social media users out there who are interested in what they are doing.
From company milestones to new customers and team achievements, social media is one of the best ways for logistics companies to promote themselves to prospective customers and staff.
As specialists in logistics PR and digital marketing, we have some great tips to help you make the most of your social media.
Everyday equals engagement
We work with Pallet-Track, one of the UK’s main pallet networks made up of more than 90 independent hauliers. Whether your logistics company is part of a network like Pallet-Track or not, you can be part of something much bigger on social media.
The logistics world is very supportive. Hauliers like to celebrate each other’s successes, talk up their work and shout from the rooftops about how important it is. Since the Covid-19 pandemic in 2020, many people have a much better understanding of how vital logistics firms are to the country.
So, what might seem run of the mill can actually be effective social media marketing content for logistics companies.
What are the best social media platforms for logistics companies?
While many organisations are changing the way they use Facebook for social media marketing, the demographic is perfect for logistics companies. Crucially, what might be seen as business to business (B2B) logistics social media content can work really well on a business to consumer (B2C) platform like Facebook. With many founder-run, family businesses in the logistics sphere, the lines between work and personal social media are blurred.
Where Facebook works for brand building in logistics, LinkedIn works equally well for both brand awareness and individuals.
From the boardroom to the shop floor, everyone from CEOs to business owners and management teams are active on LinkedIn in the logistics world.
Effective use of organic social media for logistics companies isn’t just about talking about the company; it’s about individuals using their personal ‘brand’ to build networks, share industry knowledge and celebrate the industry’s achievements.
The people in logistics are the industry’s biggest cheerleaders, and by joining LinkedIn – either via a company page or a personal profile – you can play your part.
Social media for logistics companies we like
There are lots of types of content which work really well on social media for logistics companies. There’s no need to overthink things – sometimes, it’s the everyday which works best!
- Images and videos of vehicles arriving and leaving
- New vehicle day! Celebrating the arrival of the fleet’s latest addition
- Employee milestones. The logistics world is full of dedicated team players who have been with their firms for decades – or in many cases, since day one
- Vehicles out in the wild. Have your team spotted a lorry delivering to one of your customers?
- Drone or timelapse footage
- Meet the team – who is working behind the scenes to keep operations running smoothly?
With the growth in high-quality, low-cost drones and smartphones, gathering rich media content for your logistics business has never been easier.
So what else?
Social media marketing for logistics companies isn’t just about pictures and videos of vehicles and staff. Whether it’s warehousing, sustainability initiatives or simply content which shows the sector as a vital cog in the wheel of UK Plc, the possibilities are endless.
If you find your USP and focus on it, the content will come naturally!
Our results speak for themselves. Take a look at our case studies to find out more about our logistics social media campaigns or learn more about our social media services.
Looking to gain more traction from your socials? Discover how paid social media can help you reach new audiences.
