B2B and B2C PR for the Linnaeus Group

B2B and B2C PR the Linnaeus Group

B2B and B2C PR The Linnaeus Group

Hundreds of pieces of earned media every month

Local, regional and global awareness

5,000 followers added to corporate LinkedIn profile in two years

THE CLIENT

Linnaeus is one of the fastest-growing and most ambitious veterinary groups in the UK and is owned by Mars Petcare.

THE CHALLENGE

To promote the great work, services and people delivering excellence within Linnaeus and its practices through B2C and B2B PR and social media.

OUR APPROACH

For each client within Linnaeus, we create a bespoke content plan and produce tailor-made content relevant to both consumer and trade publications.

We also create content for Linnaeus on social media for its referral hospitals, primary care vets and for its corporate accounts.

THE RESULTS

We were proud to achieve a record-breaking month in April 2022, when we achieved more than 500 pieces of earned media coverage for Linnaeus. Coverage included pieces which appeared in national, key regional and trade publications.

This coverage was achieved through PR work for 17 Linnaeus referral hospitals around the country, its primary care vets and its corporate PR.

In addition, our successful social media strategies are organically adding thousands of new users to the group’s social media pages every year, with huge increases in engagement and reach.

In recent years, we have provided professional videography and photography services, designed digital and print newsletters and provided real-time crisis management services.

The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.

They are a pleasure to work with and their unflappable counsel is highly valued.

We’ve enjoyed significant yearly increases in reach, engagement and audience growth due to working with the R&Co team.

They are on hand to deal quickly and efficiently with any reputation management issues and we view them as an extension of our social media and communications team.