Education PR: Media relations for Solihull School
61 pieces of earned media coverage
positioning headteacher david lloyd as spokesperson on key issues
links earned from quality websites
Solihull School is a leading independent day school in the West Midlands for boys and girls aged 3 to 18.
To raise the school’s profile in both B2C and B2B media, using a mixture of good news stories and thought leadership content.
OUR APPROACH
Using our Content Is King model, we worked with the client to fully understand their world. Working with key contacts within the school, we identified opportunities which we knew would make a good story and support the client’s strategic aims.
Opportunities which we identified included student successes and school events, such as visiting speakers and charity initiatives.
Our public relations specialists worked to position headteacher David Lloyd as an authoritative spokesman on various relevant topics, including the pressures of social media on young people.
This created annual activity which both we and our client were proud of.
During the 2018/19 academic year, we achieved a total of 61 pieces of coverage for the school across digital, print and broadcast media.
This included coverage in titles which we had identified, in collaboration with the client, as being strategically key to their aims.
Digital coverage was earned from quality websites with an average domain authority of 43. In addition to raising awareness of the school’s activities and reinforcing its reputation, the coverage served to support the school’s website by strengthening its search engine rankings.
The school was also able to reach a wider audience via 337 shares on social media.
“They really made us feel like we mattered and were attentive, creative and hardworking.” – David Lloyd, former headmaster, Solihull School