Skip to content
R&Co Communications
  • Home
  • About us
    • About Us
    • Our awards
  • Services
    • All Services
    • PR and Comms
    • Social media marketing
    • Organic Social Media
    • Paid Social Media
    • Influencer Marketing
    • Search Engine Optimisation (SEO)
    • SEO Website Migrations
    • Videography
    • Event management
    • Digital and web design
  • Sectors
    • All Sectors
    • Professional Services
    • Veterinary
    • Pet Care
    • Logistics & Supply Chain
    • Property & Construction
    • Security
    • Education
    • Automotive
  • Our Work
  • Our Team
  • Newsroom
  • Careers
Contact us Call us
Facebook Insagram X LinkedIn
Home
Our Work
Influencer marketing for Iyoki Chapmans

Influencer marketing for Iyoki Chapmans

Influencer marketing for Iyoki Chapmans

Organised influencer event

Secured attendance of bloggers

Achieved social media and blog coverage

THE CLIENT

Iyoki Chapmans Original is a sparkling citrus fruit drink with natural bitters, originating from West Africa. It can be enjoyed as a soft drink or as a mixer.

THE CHALLENGE

To work with bloggers and influencers to promote the use of Iyoki Chapmans Original as a mixer which can be used in a range of cocktails.

OUR APPROACH

We organised a cocktail masterclass evening at All Bar One in Brindleyplace, Birmingham, and invited selected bloggers and influencers to come along and take part.

This involved researching Birmingham-based bloggers and scoping out a guestlist of suitable influencers for the event. 

We then liaised with influencers to secure their attendance and to review and collate the content which they shared with their followers.

THE RESULTS

We secured attendance from a selection of Birmingham-based bloggers for the cocktail masterclass, achieving posts on social media and blogs with impressive reach and engagement.

Subsequent blog and social media posts about the drink showed the ways that it could work as a mixer in various types of cocktails, showing its versatility.

View this post on Instagram

A post shared by Chapmans (@ikoyichapmans)

SEE MORE OF OUR WORK
Proud to be a member of Coventry and Warwickshire Chamber of Commerce
Greater Birmingham Chamber of Commerce logo
Facebook-square Instagram X-twitter Linkedin
CIPR logo

Member

Members of the
Chartered Institute of Public Relations

You have been successfully Subscribed! Ops! Something went wrong, please try again.

Raising dough for our chosen charities 🍰

Jack and Tom have finished their fitness challenges!

It’s our Veterinary PR veteran, Tom Payne’s EIGHTH anniversary at R&Co!🥳

R&Co 🤝 Midlands Marketing Awards

CIPR PRide Awards 2022, PRCA DARE Awards 2023, VMA Awards 2024 PR Campaign, PRCA DARE Awards 2024 winner's badges

COOKIE POLICY  |  PRIVACY NOTICE  |  Company No. 04137028

© COPYRIGHT R&Co Communications, 2025. ALL RIGHTS RESERVED

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoCookie Policy