Influencer marketing for Iyoki Chapmans
Organised influencer event
Secured attendance of bloggers
Achieved social media and blog coverage
Iyoki Chapmans Original is a sparkling citrus fruit drink with natural bitters, originating from West Africa. It can be enjoyed as a soft drink or as a mixer.
To work with bloggers and influencers to promote the use of Iyoki Chapmans Original as a mixer which can be used in a range of cocktails.
OUR APPROACH
We organised a cocktail masterclass evening at All Bar One in Brindleyplace, Birmingham, and invited selected bloggers and influencers to come along and take part.
This involved researching Birmingham-based bloggers and scoping out a guestlist of suitable influencers for the event.
We then liaised with influencers to secure their attendance and to review and collate the content which they shared with their followers.
We secured attendance from a selection of Birmingham-based bloggers for the cocktail masterclass, achieving posts on social media and blogs with impressive reach and engagement.
Subsequent blog and social media posts about the drink showed the ways that it could work as a mixer in various types of cocktails, showing its versatility.