Restaurant launch for Turtle Bay
Turtle Bay is the best Caribbean restaurant and bar in Britain with more than 43 sites nationwide. R&Co Communications launched the Leamington Spa branch, providing a bespoke PR campaign from development to opening night.
R&Co Communications are launch event specialists. The focus for this campaign was on creating the right buzz, positioning Turtle Bay as the go-to restaurant in Leamington and to build on its strong brand awareness and recognition.
R&Co Communications offered an extensive PR package to launch the restaurant, which is based in the town’s exclusive Regent Court Shopping Centre. As well as pre-launch publicity, R&Co Communications organised the launch party, designed invitations and flyers and managed all aspects of the launch night.
Launch event specialists, R&Co Communications successfully created a buzz around the launch by placing positive news stories in the local and regional press, highlighting the restaurant’s offering and the creation of 50 jobs.
We hosted a fantastic launch party which was attended by 600 guests and received widespread coverage on social media and from traditional media. Ajith Jaya-Wickrema, the managing director of Turtle Bay, attended the launch and said it was the brand’s “best yet”.
I think our launch party in Leamington was our best yet; the atmosphere was terrific.
Everyone had a great time and there was plenty of eating, drinking and dancing to a live reggae band.
Managing director, Turtle Bay