Restaurant launch for Turtle Bay

Restaurant launch for Turtle Bay

Turtle Bay Food

Regional launch of
national restaurant brand

600 guests

Turtle Bay's
'best launch event yet'

THE CLIENT

Turtle Bay is the best Caribbean restaurant and bar in Britain with more than 43 sites nationwide. R&Co Communications launched the Leamington Spa branch, providing a bespoke PR campaign from development to opening night.

THE CHALLENGE

R&Co Communications are launch event specialists. The focus for this campaign was on creating the right buzz, positioning Turtle Bay as the go-to restaurant in Leamington and to build on its strong brand awareness and recognition.

R&Co Communications offered an extensive PR package to launch the restaurant, which is based in the town’s exclusive Regent Court Shopping Centre. As well as pre-launch publicity, R&Co Communications organised the launch party, designed invitations and flyers and managed all aspects of the launch night.

THE RESULTS

Launch event specialists, R&Co Communications successfully created a buzz around the launch by placing positive news stories in the local and regional press, highlighting the restaurant’s offering and the creation of 50 jobs.

We hosted a fantastic launch party which was attended by 600 guests and received widespread coverage on social media and from traditional media. Ajith Jaya-Wickrema, the managing director of Turtle Bay, attended the launch and said it was the brand’s “best yet”.

I think our launch party in Leamington was our best yet; the atmosphere was terrific.

Everyone had a great time and there was plenty of eating, drinking and dancing to a live reggae band.

Ajith Jaya-Wickrema
Managing director, Turtle Bay