National coverage for Blythe Liggins Solicitors
To raise awareness of the company and its family law services.
Working with the client, we identified an opportunity for a campaign around the provision of so-called ‘pet-nuptial’ agreements, which specify what happens to the family pet in the event of a relationship breakdown.
After a boom in pet ownership during lockdown, this was a newsworthy topic which had gained media attention in the case of some high-profile celebrity splits.
We worked with the client to create a compelling story, which emphasised the fact that in law, the family dog or pet is treated in the same way as a television or car because it does not have any legal status.
The story achieved coverage from The Sun online and in print, reaching a huge audience and securing brand mentions on a top-tier website with a domain authority of 94.
It was picked up by other large news organisations across the UK, including the Yorkshire Post.
Closer to home, the story also attracted interest and coverage from Warwickshire and Leamington media, in print and online.