SEO campaign for logistics experts Pallet-Track

SEO campaign for logistics experts Pallet-Track

Pallet-Track member McCann

12% increase in year-on-year traffic

Organic traffic share up from 16 per cent to 25 per cent

Number one in Google search for ‘kerbside delivery’


Pallet-Track, based in Wolverhampton, is one of the UK’s leading pallet networks. It handles consignments from a wide range of businesses, including manufacturers, retailers and industrial brands, transporting anything from building and construction materials to consumer goods.


To increase visibility of Pallet-Track’s new website in Google and increase organic traffic over a six-month campaign using our SEO expertise.


We put our knowledge as logistics PR and SEO specialists to good use, creating a campaign based around our research on how users were searching around the topic of pallet services. We then used this information to optimise the website for relevant keywords.​

After completing competitor analysis for three of Pallet-Track’s main competitors, we carried out keyword research to establish the phrases used by customers to find pallet services and related information​.

We used that intelligence to optimise the main website pages, then to create blogs with FAQs on topics related to pallet delivery.


The campaign led to a 12 per cent increase in year-on-year traffic, with organic traffic share rising from 16 per cent to 25 per cent.

We also achieved a number one Featured Snippet ranking in Google search for ‘kerbside delivery’.

Want to find out more about how we can transform the visibility of your logistics business? Learn more about our logistics PR and marketing services.