Results-driven PR for the automotive sector
As an experienced automotive PR and marketing agency, we have a track record of putting people and businesses from across the sector at the heart of conversations.
The team at R&Co Communications has worked with a wide variety of individuals and organisations across the automotive industry, targeting everything from broad consumer audiences to niche trade publications.
Automotive PR clients past and present include respected West Midlands bus and coach operator LandFlight; leading supplier to the automotive refinishing industry ACIS and talented British Formula One hopeful Zak O’Sullivan.
Our team has also managed major SEO migrations for global car giant Ford and Cali Raised LED, which specialises in vehicle-specific off-road accessories.
Our automotive PR experts have the knowledge, skills and contacts to increase the profile of your organisation and ensure that you’re remembered.
Read on to learn how our PR, SEO and social media marketing agency works with organisations in the automotive sector to raise brand awareness and digital share of voice.
An automotive PR agency which delivers
As your automotive PR agency, we can support you on all or any of the following activities:
- A PR audit
- In-depth media research
- Audience research
- A PR strategy targeted to your audience
- Story mining with your team
- Thought leadership
- Reputation management
- Media training
- KPI setting
We understand how broad the automotive industry is, so all our PR campaigns are bespoke projects created using industry-leading media tools, married to the transferrable skills which make any PR campaign shine.
Media management for Zak O’Sullivan Racing
Zak O’Sullivan is one of British motorsport’s brightest young prospects. Our brief was to gain regular media coverage celebrating his achievements in the motorsport press.
Content was covered by hugely-respected industry titles Autosport and Motorsport News, plus local titles across Zak’s home county of Gloucestershire.
We’re exceptionally proud to have supported him in his first steps towards the top.
Digital marketing for the automotive industry
R&Co has developed a well-earned reputation as a specialist automotive PR, SEO and social media marketing agency.
We understand your organisation’s needs, who your target audience is, and how to reach them. This knowledge and experience enables us to tailor our services to increase your brand awareness online and offline.
We’ll work with you to develop a multi-channel strategy, including traditional media, social media and SEO, to talk to the right people at the right time.
SEO experts within the automotive sector
As automotive SEO experts, our team has experience of complete SEO migration from one platform to another – an activity with major SEO risk.
This work extended to keyword research and optimisation; SEO optimisation and foundational SEO across several languages.
As your automotive SEO company, we understand the importance of creating a bespoke SEO strategy, whatever your end goals are.
Specialist in automotive SEO strategy
As your automotive SEO experts, we’ll recommend a full SEO audit and strategy to drive organic growth.
We’ll then explain how we’ll implement this strategy based on improving performance on category landing pages to drive organic growth.
We’ll also suggest a full content strategy to help create supporting content for the category landing pages.
These are exactly the tactics used for vehicle-specific off-road accessories specialists Cali Raised LED – and they can work for you, too!
Automotive social media marketing
Social media can be a powerful marketing tool for the automotive sector, helping to build a community and talk directly to your target audience.
As automotive social media marketing specialists, working on both organic and paid social media campaigns, we will build your audience and drive traffic to your website with interesting and engaging content.
Would you like to discuss your automotive PR, SEO and social media marketing needs with our team? Contact our team to find out more.
Meet our experts in AUTOMOTIVE PR and digital marketing
Ian spent a decade working in regional press so he has a keen eye for a strong story.
He uses his in depth knowledge of the media to successfully deliver PR and digital marketing campaigns for our clients such as Zak O’Sullivan.
Jack has seven years SEO agency experience across a variety of brands, including those in the automotive industry.
He has worked upon successful SEO migrations for various e-commerce brands which include global car giant Ford.
Why choose R&Co as your PR and marketing agency?
Our experience in the automotive sector spans many decades and our results speak for themselves. We’ve gained top tier press coverage on behalf of our clients across multiple sectors, including the education industry.
FAQs
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FAQs
Digital marketing incorporates many activities that make your automotive company more visible online.
Social media is integral to automotive digital marketing as it helps you have a larger presence online on platforms such as Facebook or Instagram. Being active, connecting with your audience, and learning about them will create brand awareness, enable you to target specific customers and analyse core metrics such as traffic.
SEO should also be a digital marketing consideration, as it will help potential customers find you and your website. Your website provides your presence online and the more visible you are for terms related to the automotive industry and your area, the more traffic your site will receive.
Developing robust media relationships is essential for an effective PR strategy for automotive brands. These connections play a critical role in spreading your message, enhancing brand awareness, and influencing the public’s perception of your company.
As mobile devices and voice search become increasingly prevalent, optimising websites for search engines has grown more crucial than ever. Consumers are using their mobile devices to search for products and services, including cars, more frequently while on the move. Consequently, having a website that performs well in search engine rankings is essential for businesses. Effective SEO is necessary for the automotive industry to connect with and attract potential customers.
Leveraging social media in the automotive industry boosts brand recognition by consistently engaging with your target audience. This regular interaction not only positions your dealership as a credible authority but also keeps your brand top of mind for potential customers.
At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say