Results-driven PR for the EDUCATION sector
As an experienced education PR and marketing agency, we put schools and universities at the heart of conversations.
The team at R&Co Communications has worked with primary and secondary independent schools and higher education specialists across the West Midlands to deliver marketing campaigns with impact.
Our experts have the knowledge, skills and contacts to increase the profile of your organisation and ensure that you’re remembered.
Read on to learn how our PR, SEO and social media marketing agency works with organisations in the education sector to raise brand awareness and digital share of voice.
An education PR agency which delivers
We take an in-depth approach to education PR and our focus goes deeper than coverage numbers. Our team looks at the bigger picture to understand your goals, your audience and how best to communicate with them.
We’ll complete a deep dive into your current communications activity and that of your competitors, to develop an education PR plan that earns you media coverage in all the right places.
Our public relations experts will work with you to create conversations in the education sector and on a local level, to position you as thought leaders and the first choice of school,
college or university.
As your education PR agency, we can support you on all or any of the following activities:
- A PR audit
- In-depth media research
- A PR strategy targeted to your audience
- Story mining with your team
- Thought Leadership
- Reputation leadership
- Media training
- KPI setting
They really made us feel like we mattered and were attentive, creative and hardworking.
David Lloyd
Former Headmaster, Solihull School
Our digital marketing services in the education industry
R&Co has developed a well-earned reputation as a specialist education PR, SEO and social media marketing agency, having worked in the sector for over two decades.
We understand your organisation’s needs, who your target audience is, and how to reach them. This knowledge and experience enables us to tailor our services to increase your brand awareness online and offline.
We’ll work with you to develop a multi-channel strategy, including traditional media, social media and SEO, to talk to the right people at the right time.
An SEO agency for education
How are users finding your website? And is it getting enough traffic? As an SEO agency that specialises in education, we offer a comprehensive range of services to make your website more visible in Google. From keyword research and optimisation to content creation and link building, we’ll develop an SEO strategy to help you reach the top of Google – and top of the class.
Education social media marketing
Social media can be a powerful marketing tool for secondary, further and higher education, helping to build a community and talk directly to your target audience.
Incorporating social media into the education marketing mix can help to boost open day attendance and enrolment. As organic and paid social media marketing specialists, we will build your audience and drive traffic to your website with interesting and engaging content.
Proactive and reactive public relations
Our education PR specialists will work with you to develop an ongoing drumbeat of good news stories and position you as thought leaders. We’ll also find opportunities for you to comment on wider topics of interest within the education sector.
Digital marketing strategy
We’ll advise on the best digital channels based on your goals and target audience.
By understanding who your audience is and where they spend their time online, and how visible your competitors are, we can develop a full digital marketing strategy that gets results.
Crisis communications
A crisis can happen quickly in the press and social media, and how you respond as an organisation can have a long-term impact on your reputation. That’s why we recommend that every business prepares for a potential crisis scenario. We can work with you to build a crisis comms strategy and provide advice and media relations support during a crisis.
Media training
Looking for help preparing for a big interview? We’ll ensure you’re fully prepped to face the broadcast, print and digital media and ensure that you are ready to answer every question with confidence.
Email marketing
Regular communication helps to keep your organisation front of mind. We’ll develop an email marketing campaign to share relevant content with your audience, from your latest news and charity drives to your next open day.
Would you like to discuss your education PR, SEO and social media marketing needs with our team? Contact our team to find out more.
Businesses within the education sector we can help
As sector specialists, our team has experience in developing and delivering campaigns across education PR, SEO and social media, and achieving exceptional results.
Our education sector experience includes:
- Independent boarding and day schools
- Primary and secondary education
- Multi-academy trusts
- Further education, including colleges
- Higher education, including universities
Meet our experts in Education PR and digital marketing
Ian spent a decade working in regional press so he has a keen eye for a strong story.
He uses his in depth knowledge of the media to successfully deliver PR and digital marketing campaigns for our clients.
Bernie was a regional newspaper journalist for five-and-a-half years before moving into PR.
She has worked both in-house and agency side, specialising initially in the education sector and then in property PR.
Kirstie is a social media and creative digital campaigns expert, having gained experience in leading PR and Digital agencies in Birmingham. She has worked with national and international brands including those in the education sector.
Why choose R&Co as your PR and marketing agency?
Our experience in the educational sector spans many decades and our results speak for themselves. We’ve gained top tier press coverage on behalf of our clients across multiple sectors, including the education industry.
FAQs
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FAQs
What is an example of digital marketing in the education sector?
How does PR work for the education sector?
Who is the target audience of education marketing?
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Why do schools need digital marketing?
At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
