Logistics PR & Digital Marketing
As one of the West Midlands’ most-respected and trusted logistics PR and marketing agencies, we have decades of experience in increasing share of voice in crowded marketplaces.
Our team are experienced in creating public relations campaigns that deliver exceptional results and get people talking.
Our expertise as a logistics PR agency will put you at the forefront of industry conversations and keep you there.
We have a proven track record of delivering logistics and supply chain PR for companies across the UK and Europe, focusing on the benefits of the hub-and-spoke pallet network, the importance of sustainability in the supply chain and the vital role of the humble pallet as a load-carrier.
Read on to discover how we can deliver success for you.
A LOGISTICS PR AGENCY WHICH DELIVERS
As your PR agency, we’ll put your brand exactly where you want it to be. We represent major players in UK and European supply chains, delivering logistics PR and digital marketing campaigns across a range of platforms.
We’ll use public relations to build brand awareness, shape the narrative of your organisation and demonstrate your value to your customers through strategic messaging.
We are immersed in your sector, with long-standing relationships with key media titles and industry voices, enabling us to create a strategy to position your brand as thought leaders.
We back this up with our logistics digital marketing expertise, which enables us to develop impactful and long-lasting SEO benefits for your website, which are vital in a fiercely-competitive, low-margin sector.
We always consider the bigger picture. Our team comprises former journalists, PR consultants, social media experts and SEO specialists, so we consider the wider marketing benefits with our approach to public relations.
Here are just some of the activities our team can build into your PR strategy:
- An audit of current PR activity and that of your competitors
- Conduct in-depth media research
- Complete audience research
- Understand your wider business objectives
- Develop a PR strategy to reach your audience
- Story mining with your team
- Media training
- Set KPIs
- Measure results
Our results speak for themselves. Take a look at our work to discover why we’re the first-choice logistics and supply chain PR firm.
LOGISTICS PR CAMPAIGNS WHICH WORK
We achieved national coverage in The Sun for Pallet-Track on International Women’s Day, highlighting statistics which reveal women are overtaking men in gaining the highest pass rates in practical HGV tests.
We developed and executed a design-led campaign for IPP, which focused on the environmentally-harmful process of empty running. Our designs now proudly adorn one of the fleet at Lincolnshire haulier F.A. Hawkins..
Our paid social media campaign for Pallet-Track helped raise vital awareness for its network shareholder member, Pallet-Track Logistics.
Full service marketing for the logistics industry
R&Co has a well-earned reputation for logistics PR and digital marketing.
Our team understands that your objectives are unique to your business, that’s why our marketing services are tailored to your needs. We appreciate the challenges you face in a low-margin, high-turnover sector, where customer service is often the differentiator.
We’ll work with you to develop a strategy that talks to the right people at the right time via the best marketing channels, including traditional media, social media and SEO-ready web content.
Proactive and reactive public relations
We’ll create conversations by proactively sharing stories with the media and positioning you as thought leaders, but we’ll also look at opportunities to provide commentary and insight for trending news topics on a regional, national and sector basis. Learn more about our approach to B2B PR.
Digital marketing strategy
Are you looking for new tactics to increase your online presence? We can advise on the best approach and develop a road map of digital marketing logistics activities that can be delivered by our experts or your in-house team. .
Crisis communications
A crisis situation can unfold quickly in the press and social media, particularly in the logistics industry, that’s why we recommend being prepared. We can develop a crisis communications strategy for internal and external teams and provide advice and media relations support during a crisis.
Media training
As well as finding media opportunities, we can help you prepare for interviews and ensure that you are ready to answer every question with confidence.
Organic social media
We will maintain your social media presence, build your audience and drive traffic to your website with engaging content.
Paid social media
Social media marketing is widely used in the logistics sector to cut through the noise to reach new audiences and target potential customers. We’ll advise on the best logistics digital marketing strategies, platforms and messages to get you in front of the right people.
SEO
Do you want to drive more organic traffic to your website? We’ll utilise our full SEO tool kit to make your website more visible in Google, with optimisation, content creation and link building.
Email marketing
We can share your latest news and advice with clients to help keep you front of mind.
Not sure which marketing channels are right for your business? Contact our team to find out more.
Why choose R&Co as your PR and marketing agency?
Our extensive experience in logistics PR spans many decades and our results speak for themselves. We’ve gained top tier press coverage on behalf of our clients across multiple sectors, including the logistics industry.
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
