As one of the West Midlands’ most-respected and trusted logistics PR and marketing agencies, we have decades of experience in increasing share of voice in crowded marketplaces.
Our team are experienced in creating public relations, social media and SEO campaigns that deliver exceptional results and get people talking.
Results-driven PR for the logistics sector
Our expertise as a logistics PR agency will put you at the forefront of industry conversations and keep you there.
We have a proven track record of delivering logistics and supply chain PR for companies across the UK and Europe, focusing on the benefits of the hub-and-spoke pallet network, the importance of sustainability in the supply chain and the vital role of the humble pallet as a load-carrier.
Read on to discover how we can deliver success for you or contact our team.
A LOGISTICS PR AGENCY WHICH DELIVERS
As your PR agency, we’ll put your brand exactly where you want it to be. We represent major players in UK and European supply chains, delivering logistics PR and digital marketing campaigns across a range of platforms.
We’ll use public relations to build brand awareness, shape the narrative of your organisation and demonstrate your value to your customers through strategic messaging.
We are immersed in your sector, with long-standing relationships with key media titles and industry voices, enabling us to create a strategy to position your brand as thought leaders.
We back this up with our logistics digital marketing expertise, which enables us to develop impactful and long-lasting SEO benefits for your website, which are vital in a fiercely-competitive, low-margin sector.
We always consider the bigger picture. Our team comprises former journalists, PR consultants, social media experts and SEO specialists, so we consider the wider marketing benefits with our approach to public relations.
Examples of activities our team can build into your logistics PR strategy:
- An audit of current PR activity and that of your competitors
- Conduct in-depth media research
- Complete audience research
- Understand your wider business objectives
- Develop a PR strategy to reach your audience
- Story mining with your team
- Media training
- Set KPIs
- Measure results
Our results speak for themselves. Take a look at our work to discover why we’re the first-choice logistics and supply chain PR firm.
LOGISTICS PR CAMPAIGNS THAT WORK
We achieved national coverage in The Sun for Pallet-Track on International Women’s Day, highlighting statistics which reveal women are overtaking men in gaining the highest pass rates in practical HGV tests.
We developed and executed a design-led campaign for IPP, which focused on the environmentally-harmful process of empty running. Our designs now proudly adorn one of the fleet at Lincolnshire haulier F.A. Hawkins..
Our paid social media campaign for Pallet-Track helped raise vital awareness for its network shareholder member, Pallet-Track Logistics.
Read about our traffic-driving SEO campaign for e2b Fulfilment.
Working with R&Co has been a transformative experience for our business.
Their dedication to delivering measurable results and their expertise in SEO have significantly enhanced our digital presence.
Digital marketing services for the logistics industry
R&Co has a well-earned reputation for logistics PR and digital marketing.
Our team understands that your objectives are unique to your business, that’s why our marketing services are tailored to your needs. We appreciate the challenges you face in a low-margin, high-turnover sector, where customer service is often the differentiator.
We’ll work with you to develop a strategy that talks to the right people at the right time via the best marketing channels, including traditional media, social media and SEO-ready web content. Making sure your company stands out as the industry leaders in the logistics world.
Proactive and reactive public relations
We’ll create conversations by proactively sharing stories with the media and positioning you as thought leaders, but we’ll also look at opportunities to provide commentary and insight for trending news topics on a regional, national and sector basis. Learn more about our approach to B2B PR and our PR results for Pallet-Track.
Crisis communications in logistics
A crisis situation can unfold quickly in the press and social media, particularly in the logistics industry, that’s why we recommend being prepared. We can develop a crisis communications strategy for internal and external teams and provide advice and media relations support during a crisis.
Organic social media for logistics companies
We will maintain your social media presence, build your audience and drive traffic to your website with engaging organic social content. Organic social media offers logistic companies the chance to stay connected with clients, allowing a better exchange of ideas and the ability to find new opportunities.
Our content ideas for trucking companies, freight forwarders, 3PLs, and more help to add value to your business. For content inspiration, check out our social media tips for logistics companies.
Paid social media for logistics
Paid Social media marketing is widely used in the logistics sector to cut through the noise to reach new audiences and target potential customers. We’ll advise on the best logistics digital marketing strategies, platforms and messages to get you in front of the right people.
While organic posts may feel more natural, paid content in the form of promoted posts and ads is a good way to maximise your connections on social media. The most popular example of this includes Facebook, Instagram and LinkedIn ads.
Paid content can authentically reflect your brand values no less than organic content does. The primary advantage of paid is that they can be targeted to specific audiences outside the circle of your current followers, and you can more easily track their visibility and success.
SEO for logistics and transportation
In a competitive sector like logistics, leveraging SEO can be the key to staying ahead of the competition and growing your business. When potential customers search for transportation and logistics services, you want to rank at the top.
When you hire an SEO company to execute their strategy for your transportation and logistics business, you boost your chances of getting discovered by searchers looking for your services and outranking your competitors in SERPs.
Do you want to drive more organic traffic to your website? We offer a full range of SEO services to make your website more visible in Google, with optimisation, content creation and link building.
Not sure which marketing channels are right for your business? Talk to our team to find out more.
R&Co have grown the reach of our PR activity year after year.
The team go above and beyond to support us with our marketing efforts and are always ready with new creative ideas.
They have also supported Pallet-Track with digital marketing, helping us to increase the visibility of our new website and reach new users.
Natalie Lawson
Head of Marketing, Pallet-Track
Meet our experts in logistics PR and digital marketing
Ian spent a decade working in regional press so he has a keen eye for a strong story.
He has specialised in logistics and supply chain PR for over seven years and uses his in depth knowledge of the media to successfully deliver PR and digital marketing campaigns for clients, including Pallet-Track and IPP Pooling.
Sarah is a PR and SEO specialist with over eight years’ experience delivering PR and digital marketing campaigns for logistics clients.
Her SEO work has helped logistics clients get to the top of Google, while her PR results speak for themselves.
Why choose R&Co as your PR and marketing agency?
Our extensive experience in logistics PR spans many decades and our results speak for themselves. We’ve gained top tier press coverage on behalf of our clients across multiple sectors, including the logistics industry.
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
