Property & Construction PR Agency
We’re R&Co Communications – the West Midlands’ top property and construction PR and marketing agency.
If you are looking for PR and marketing services, such as social media or SEO, that put your brand at the heart of conversations, our experts have the knowledge, skills and contacts to get you there and ensure that you’re remembered.
Property and construction specialists
As sector specialists, our team has extensive experience in leading the industry’s conversations, creating public relations and digital marketing campaigns that deliver exceptional results.
Our property and construction experience includes:
- National housebuilders
- Commercial property specialists
- Mortgage brokers and advisers
- Home and interiors brands
- Building product manufacturers
- Construction and flooring suppliers
Why choose R&Co Communications for PR and marketing?
Our team comprises former journalists, PR consultants, social media experts and SEO specialists, so we consider the wider marketing benefits with our approach to public relations for the property sector.
Read on to discover how we can improve brand awareness, drive traffic to your website and build success for your brand.
We’ve been working with R&Co since March 23 and have been thrilled with the results so far, working with Sam and the team has been a delight.
They make my life as the client so much easier and nothing is too much trouble, and the results speak for themselves.
We achieve regular coverage in our key titles and have excellent social content too, thanks to Komal.
Katherine Coe
Marketing Manager – Midlands, Miller Homes
Property and construction PR services
Our PR approach is carefully considered.
As property and construction PR specialists, we use public relations to build brand awareness, shape narratives and demonstrate USPs through strategic messaging.
We develop a deep understanding of your audience and immerse ourselves in your sector to create a strategy that will successfully position your brand as thought leaders.
We’ll also use our experience and sector knowledge to build relationships with key media titles and put your brand exactly where you want it to be.
Our PR services include:
- PR audits – including analysis of current public relations activity and that of your competitors
- In-depth media research
- Audience research
- PR strategy and content calendar
- Story mining with your team
- Media training
- Setting KPIs
- Measuring results with regular reporting
Our results speak for themselves. Take a look at our case studies to discover why we’re the first-choice PR agency for the property and housebuilding sector.
Raising awareness of Miller Homes’ Community Fund with PR
We secured a wealth of media coverage for housebuilder Miller Homes Southern to raise awareness of its £10,000 charity donation pot, resulting in record-breaking numbers of charities applying for funding.
Meet our property sector PR experts
Sam’s career in PR and comms spans a decade. He specialises in property and has in depth knowledge of the sector’s media, which enables him to deliver exceptional PR results for a range of B2C and B2B brands, including national housebuilders.
Bernie was a regional newspaper journalist before specialising in property PR. She has successfully delivered regional and national PR campaigns for a number of well-known house builders.
Digital Marketing Services for the Property & Construction Sector
R&Co is renowned for its expertise in property and construction marketing. Our team of specialists bring extensive experience collaborating with national housebuilders, commercial property consultants, chartered surveyors, and home and interiors brands. We recognise that every business within the sector has unique goals, which is why our digital marketing services are fully customised to meet your specific needs.
Proactive and reactive public relations in property and construction
Whether you are a housebuilder who wants to reach customers in new ways or a construction supplier looking to target new audiences, we’ll work with you to develop a strategy that talks to the right people at the right time
We will use PR and comms to position you as a thought leader by proactively creating newsworthy stories, but we’ll also identify opportunities to comment on trending news topics in the property sector on a regional, national and sector basis.
Property & construction Crisis communications
A crisis situation can escalate quickly, that’s why we recommend being prepared. We can develop a crisis communications strategy for internal and external teams and provide advice and media relations support during a crisis.
Media training
In addition to finding media opportunities for you, we can help you prepare. We’ll teach you how to approach interviews and ensure that you are ready to answer every question with confidence.
Organic social media in the property and construction sector
Typically, when you think of the construction industry, you don’t think of organic social media. However, social media for the construction and property sectors is increasingly being recognised as a valuable tool for marketing services and displaying finished projects, newly built properties and much more to prospective clients.
We’ve delivered social media strategies and creative content for housebuilders, building products suppliers, mortgage advisers and more. We have the experience to grow your social media presence, develop engaging content, build your audience and drive traffic to your website. Find out more on our social media for housebuilders article.
Property & construction Paid social media
Brands in the property and construction sector can cut through the noise with paid social media marketing to reach new audiences. Whether you want to target a B2B or B2C audience, we’ll advise on the best platforms and messages to reach the right people.
Facebook and LinkedIn are two popular platforms for paid social in the property and construction industry, but it’s important to understand your audience before deciding which is suitable. Paid social media is an influential tool in which every construction, property, architectural and engineering business should invest. It allows you to gain direct insight into your audiences’ behaviour and provides opportunities for open communication that could turn into leads and sales.
SEO for the property and construction industry
SEO is a vital marketing tactic when it comes to property and construction. It will allow your business to maximise local search potential for new build plots or office buildings whilst also helping you to provide informational content on industry specifics such as building regulations or site safety.
Do you want to drive more organic traffic to your website? We’ll utilise our full SEO tool kit to make your website easier for your target audience to find in Google, with optimisation, content creation and link building.
Not sure which marketing channels are right for the security sector? Contact our team to find out more.
Earned coverage to reach ehB Reeves' target audience
Read our B2B PR campaign case study for ehB Reeves to discover how we regularly place the commercial property experts in all their key trade titles, focusing on the many high-volume, high-yield properties it handles for a wide range of clients.
Meet our digital marketing experts
Komal has a wealth of experience in the property and construction sector. She provides strategic social media consultancy to both B2B and B2C clients and develops impactful organic and paid campaigns.
Sarah has over 10 years’ experience in PR and is an SEO specialist. She has always worked within a multi-channel team, so her approach considers the impact and benefit of PR on other areas of digital marketing.
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
