Security PR & Marketing Services
We’re one of the UK’s leading security marketing and PR agencies, with a proven track record of delivering outstanding results in the sector.
Our team are experienced in creating public relations campaigns which work and generate vital positive earned media coverage in key security trade titles, in print, online, on radio and TV. Alongside high quality social media campaigns and successful SEO strategies.
If you need security marketing services that put your business at the heart of conversations, our experts have the knowledge and skills to get you there and ensure that you’re remembered.
We’ve successfully delivered security public relations and social media campaigns across the industry, leading conversations on topics such as labour-only agreements, vetting issues and protecting statutory rights of security staff.
Working with one of the UK’s fastest-growing industry disruptors, we have told the security world about the increasing role of technology in the sector and how it can support the mass rollout of staff at a time of national emergency, the Covid-19 national lockdown.
Read on to discover how we can deliver success for you.
A SECURITY PR agency with exceptional results
As your security PR agency, we’ll put your brand exactly where you want it to be.
We’ll use public relations to build brand awareness, shape the narrative of your organisation and demonstrate your value to your customers through strategic messaging.
Using established relationships with key business and security trade titles, we will put your security company front and centre with a mix of interesting case studies and thought leadership articles.
Whether you’re an established security firm or an industry disruptor, we will shape your PR campaign around your key messages and deliver on them.
With R&Co Communications as your security PR agency, you’ll gain more than valuable media coverage.
Our team comprises former journalists, PR consultants, social media experts and SEO specialists, so we consider the wider marketing benefits with our approach to public relations for the security sector.
Here are just some of the activities our team can build into your PR strategy:
- An audit of current PR activity and that of your competitors
- Conduct in-depth media research
- Complete audience research
- Understand your wider business objectives
- Develop a PR strategy to reach your audience
- Story mining with your team
- Media training
- Set KPIs
- Measure results
Our results speak for themselves. Take a look at our work to discover how we can keep your security company front of mind.
AWARD-WINNING NATIONAL COVERAGE FOR SSGC
We achieved huge volumes of regional and national coverage for SSGC, as it deployed military veterans across the UK to man Covid-19 testing centres during the first national lockdown.
Full service marketing for the security industry
At R&Co, we recognise the value of a personalised approach in achieving your business objectives. With a well-earned reputation for excellence in security marketing, we specialise in designing strategies that align with the unique needs of your industry. By leveraging the combined power of SEO, social media, and public relations, we craft tailored marketing solutions that amplify your brand’s message and drive meaningful engagement.
Our team understands that no two businesses are the same, which is why we take the time to fully understand your goals, challenges, and target audience. Using these insights, we develop a bespoke marketing plan that reaches your desired audience through the channels they trust and interact with most.
Proactive and reactive public relations
We’ll create conversations by proactively sharing stories with the media about your business – investment in technology and staff development, alongside thought leadership articles about security industry issues and trends, are all excellent ways of building valuable third-party endorsement.
By positioning you as leaders in the security field, you will have a platform to provide commentary and insight for trending news topics on a regional, national and sector basis. Learn more about our approach to B2B PR.
Crisis communications
A crisis situation can unfold quickly in the press and social media, that’s why we recommend being prepared. We can develop a crisis communications strategy for internal and external teams and provide advice and media relations support during a crisis.
Media training
Ensuring you’re well-prepared to face the media is a vital part of any security PR campaign. We can help you prepare for interviews and ensure that you are ready to answer every question with confidence.
Organic social media for the security sector
No matter the size of your security business, if you are not on social media, your business could be missing out on potential clients, leads, brand exposure and opportunities to engage with your audience in a personalised way.
Using our knowledge of your industry and the types of content which work across many organic social platforms, we will enhance your social media presence, build your audience and drive traffic to your website with interesting and engaging content.
Paid social media for security firms
Social media is rapidly becoming the go-to choice for businesses to connect with their customers and promote their services and products. In the security landscape, social media can be a powerful tool for reaching potential clients and creating a space for two-way communication between businesses and customers.
Paid social media marketing can be used by security professionals to cut through the noise to reach new audiences. We’ll advise on the best platforms and messages to get you in front of the right people.
Security industry SEO
SEO for security companies is crucial if they want to ensure their website generates a good stream of quality new enquiries from new clients. Any security services firms will already know that they work in a competitive sector and it is important to stay ahead of the competition, especially online. We have extensive experience working closely with security companies and have robust SEO strategies for them to achieve success.
Do you need to drive more organic traffic to your website to help you stay one step ahead of your competition? We’ll utilise a range of SEO tactics to make your website more visible in Google, with optimisation, content creation and link building.
Not sure which marketing channels are right for the security sector? Contact our team to find out more.
Why choose R&Co as your PR and marketing agency?
We have extensive experience in security PR and our results speak for themselves.
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
