Your Go-To Organic Social Media Agency in the West Midlands
We’re experts in organic social media marketing. From your organic social media strategy to content planning and delivery, we’ll use our expertise to make sure your social media presence is optimised for maximum growth and reflects your brand story.
Our Birmingham and Warwickshire-based organic social media agency team are experienced in helping brands use social media to achieve their objectives. From startups to multi-national brands, we’ve helped multiple businesses harness the power of word-of-mouth at scale to grow brand awareness and create loyal brand communities.
What is Organic Social Media Marketing?
Organic social is essentially any social media activity that you can carry out without needing to put paid media spend behind the activity. It encompasses creating optimised branded social profiles, content creation aligned with your chosen platform’s capabilities and algorithms, as well as creating an engaged community of brand fans.
An Organic Social Media Strategy with Midlands Agency R&Co
Whether you’re starting from scratch and need help setting up your social media profiles, or are looking to take your organic social content creation to the next level, we use our expertise and creativity to add real value to in-house marketing teams in Warwickshire, the West Midlands and beyond.
Led by our creative social content expert, Kirstie Robinson, R&Co Communications can act as a social media manager for all of your organic social activity.
Social Media Audits
We’ll review your current social media activity as well as your competitors and make recommendations on how to maximise reach and engagement with your organic social content.
Organic Social Strategy
We’ll guide you through which platforms you should be using based on your target audience and define what content you should be creating to inspire and engage them.
Videography and Content Creation
Whether it’s creating short-form content for Instagram Reels or TikTok, or longer videos for YouTube, we’ll create scroll-stopping videos that tell your brand story.
Community management
Our organic social media experts have the knowhow to help you grow an engaged fanbase of brand champions. We do more than handle complaints; we actively reach out and encourage conversation.
Reporting and Analysis
We can show you how to effectively measure the impact of your organic social media activity on your bottom line, and report on the progress you’ll make through our expert help.
Social media consultancy and training
If you’re looking to keep organic social in-house, we can provide expert advice for creative content ideas and give you the knowledge to create the best possible organic content for your target social channels.
Influencer marketing for Ikoyi Chapmans
We achieved almost 3,000 media hits for veterinary group Linnaeus in 2021 – including international, national, broadcast and regional coverage.
Influencer marketing for Ikoyi Chapmans
We worked with influencers to raise the profile of a Warwickshire-based drinks brand with an event in Birmingham.
Paid social media campaign for Pallet-Track
We worked with West Midlands logistics specialists Pallet-Track on a paid social media campaign to increase brand awareness in the Brighton area and support volume growth.
The team creates and curates engaging social media content to ensure a regular flow of posts which support timely messaging and wider marketing objectives.
We’ve enjoyed significant yearly increases in reach, engagement and audience growth due to working with the R&Co team, who are also on hand to deal quickly and efficiently with any reputation management issues.
Jasmine Lancaster
Social media manager, Linnaeus Group
Organic Social media marketing FAQs
Why is social media marketing important?
Having a professional social media presence is essential for every business. Whether you are marketing to a B2C or B2B audience, social media is where your customers are – 86.4 percent of UK internet users accessed at least one social media platform in January 2023 and the average time spent on platforms is one hour and 56 minutes per day.
Social media is an important marketing tool for businesses because potential customers are likely to look for your business on there. Audiences are looking for trust signals, so how your business behaves on social media helps to gain the trust of new customers.
Users will be looking for reviews of your products or services, for customer service queries, and even how you respond to complaints. That’s why having a social media presence which can be professionally managed is imperative.
Social media marketing is also great for generating sales or leads and building your brand. As well as running paid advertising which is shown to your target audience, you can share content which helps to humanise your brand and position you as thought leaders, demonstrate your eco credentials or show your support for local good causes.
Learn the benefits of using organic social alongside paid social media marketing.
How can R&Co Communications support businesses with social media marketing?
How to create social media content
Is social media marketing effective?
At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
