Leading the Way in Paid Social Media Across the West Midlands
Our team consists of three experts in Paid Social Media Marketing based in Birmingham and the West Midlands. They’ll create everything, from your Paid Social Strategy to the copy displayed in the ads, and much more.
What is paid social advertising?
Paid Social Media Advertising is a powerful digital marketing strategy that involves paying to advertise your products/content on social media platforms. We can utilise audience targeting, small & large budgets as well as different campaign objectives, such as sales and leads.
How DOes paid social advertising work?
Effective Paid Social media marketing require strategies created for each campaign, which will include targeting, key messaging, ad formats and more. Social media channels will then display your ads to your chosen target audience, and will display them more, or less frequently depending on your selected time period, ad spend and effectiveness of your ads.
A paid media strategy with Midlands Agency R&Co
If you choose our paid social media services, we’ll create and carry out a comprehensive paid social marketing strategy, specifically created to fit your brief and desired objectives. We’ll work with you to create scroll-stopping ads, and your desired target audience. Whether you’re a B2C brand looking for more sales, a B2B brand seeking strong leads, or anything in between we’ll help you achieve your goals.
Paid Social media consultancy and training
If you’re a social media content manager or taking paid social media in-house, we can help!
We offer a bespoke training service, delivered in person or via video call, for any aspect of your paid social advertising.
Content creation for paid social media
Our team can draft all the copy you need for a top performing paid social campaign.
We’ll also create templates to keep your graphics and images on brand. And once your all of your ads are approved, we’ll publish and monitor your campaign.
Paid Social Reports
Creating a paid social strategy and implementing it is one thing, but understanding the data is another thing.
Our team of social media specialists will not only provide you with monthly detailed reports on what this information means, but we’ll also regularly make changes to your campaigns to enhance performance.
Paid Social Audits
If you have paid ads on different social media channels, we can review your current activity and offer priority recommendations for improvement, along with what’s working well in your ads.
Don’t have the time to implement these changes yourself? Don’t worry, our team of paid social specialists are here to help.
Influencer marketing for Ikoyi Chapmans
We achieved almost 3,000 media hits for veterinary group Linnaeus in 2021 – including international, national, broadcast and regional coverage.
Influencer marketing for Ikoyi Chapmans
We worked with influencers to raise the profile of a Warwickshire-based drinks brand with an event in Birmingham.
Paid social media campaign for Pallet-Track
We worked with West Midlands logistics specialists Pallet-Track on a paid social media campaign to increase brand awareness in the Brighton area and support volume growth.
The team creates and curates engaging social media content to ensure a regular flow of posts which support timely messaging and wider marketing objectives.
We’ve enjoyed significant yearly increases in reach, engagement and audience growth due to working with the R&Co team, who are also on hand to deal quickly and efficiently with any reputation management issues.
Jasmine Lancaster
Social media manager, Linnaeus Group
Paid Social media marketing FAQs
What is paid social media advertising?
How does paid social media work?
Why is paid social media important?
At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
