PR and Comms

We’re the PR agency you can trust

As PR & Comms specialists, we know the power of communication

As specialists in PR & comms, we’re a PR agency which knows the power of communication.

Whether that is word-perfect copy which fits seamlessly into your PR strategy, managing your reputation in the marketplace or submitting a hard-hitting award entry to ensure you earn the plaudits, we have the knowledge and experience to get results.

We pride ourselves on being the PR agency you can trust. We have the know-how and experience to achieve great results for your business – so relax, you’re in safe hands.

A PR company with its finger on the pulse

Our talented team is made up of seasoned PR professionals, experienced journalists and former in-house marketeers who understand your needs.

We know exactly what it takes to create ideas and content to catch the eye of news editors, placing you in front of your target audience. We pride ourselves on being a PR company which achieves results.

As part of our PR management service, we make use of market-leading tools and software to monitor what journalists are talking about, so we can build effective media relationships and make the best recommendations to our clients.

As a PR agency used to working to tight deadlines, you won’t have to wait for weeks to see the fruits of our labour.

Our expert team follows the news agenda and uses its years of copywriting experience to find the perfect angle for your content, working efficiently and effectively to execute your PR strategy and achieve quantifiable results.

Don’t just take our word for it though. We have a proven track record as a successful communication agency which provides tangible ROI for its clients.

Hits in national and international press, on TV and radio, featuring on podcasts and accessing those hard-to-reach B2B publications are just the tip of the iceberg.

We provide PR services to large and small business and organisations in various sectors, operating regionally, nationally and internationally.

Many of our clients have long-standing relationships with us – and we have worked with some for decades.

We secured national coverage for Northwest Veterinary Specialists when their surgeons operated on a dog who had eaten 16 golf balls.

Developing the perfect PR strategy to hit your objectives

With a wide-ranging contacts book, we have excellent relationships with media groups and publications across the UK and Europe, giving you the best possible chance of promoting your business to the people who matter.

B2C and B2B PR for Linnaeus

We achieved almost 3,000 media hits for veterinary group Linnaeus in 2021 – including international, national, broadcast and regional coverage.

The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.

Russell Elliott

Head of communications, Linnaeus Group

A PR company with your success at its heart

Our expertise as a PR agency doesn’t end with producing superb copy to secure valuable media coverage.

We work as an unobtrusive extension of your team to help you to achieve your objectives and enhance your reputation in front of your target audience.

As part of this, our team is expert in:

Crisis communications – should the worst happen, we can help you navigate through the storm and protect your reputation
Media training – there’s more to speaking to the media than you might think but don’t worry, we’ve got you covered
Consultancy – where appropriate, we can provide short-term support ranging from reputation management to wide-ranging training courses
Broadcast and podcasting – from working with production companies to pitch a TV series, to setting up and running a podcast, we can get you in front of the eyes and ears of the nation
Influencer events – channel the power of social media by teaming up with on-brand influencers who can act as your brand ambassadors
Award entries – think you deserve a medal? Well, so do we! Working with you, leave it to us to identify and enter suitable awards
Thought leadership – don’t hide your light under a bushel, step out from the crowd and lead the conversation in your industry and beyond
Market research and surveys – we are experienced at working with survey and research providers to generate data for PR campaigns and to gather valuable market insight for your brand

These are just a handful of the services we can offer as your trusted PR agency.

With every client, we create bespoke PR ideas to help your business shine – so get in touch and we can have a chat about your PR needs.

Our team have a wealth of experience in PR and as journalists working in busy newsrooms – so we know what makes a good story and how to achieve coverage.

Bernie Pegg
Account Director, R&Co Communications

FAQs

Public perception of an organisation can be heavily influenced by how it is represented in the media, making it a powerful tool for increasing brand awareness, building a reputation and communicating key messages.

Public relations – or PR as it is more commonly known – uses the media to communicate with audiences and promote positive messages from brands and organisations.

Essentially, PR can be used to shape the narrative of your organisation – as a thought leader, problem solver or innovator, for example – and demonstrate its value to an audience.

Public relations can be an effective method of marketing for B2B and B2C brands across all sectors.

It is also far reaching; with print, online, radio, television and more to target, public relations has the power to communicate with audiences on a regional, national and international level.

PR can be used to help a company communicate more effectively with new or existing audiences. Whether you are product or service-led brand, public relations enables you to talk about your organisation in a creative way while raising brand awareness.

We have a wealth of experience within our team, which is comprised of experienced PR practitioners, former journalists and former in-house marketers.

By combining this range of knowledge and experience, we are able to create PR plans bespoke to each of our clients which are engaging, creative and fulfil their corporate objectives.

Through workshops and story mining sessions, we will work with you to develop campaigns that engage, entertain and educate your audience.

Take a look at our award-winning healthcare PR campaign for Anderson Moores Veterinary Specialists (AMVS) to find out how our comms team raised awareness of the dangers of canine disease, Alabama Rot, among dog owners.

Good PR can take many forms and deliver many benefits. A good PR and comms strategy should be designed to reach a brand’s target audience and can incorporate both traditional and digital activity.

While there is some debate around traditional PR vs digital PR, we are well-versed in both and believe that there is significant crossover. Our PR and comms team are digital-savvy and adept at developing digital PR campaigns that also benefit SEO.

At R&Co, we are skilled in creating campaigns that fulfil some of the measures of success which might be considered more as part of ‘traditional PR’, such as ROI, increased brand awareness and increased lead generation. But we can also measure digital metrics, including search behaviour and referral traffic.

When it comes to backlinks, our team understand the benefit of a quality backlink and can generate creative campaign ideas to generate links and increase the visibility of your website in search engines.

Our approach starts with understanding who it is you want to communicate with, from existing audiences to potential new customers. We’ll research who they are and the type of media they consume to help inform our strategy and develop creative ways to talk to your target audience.

We believe that good PR relies on agility and innovation. That’s why our team keeps up-to-date with the latest industry practices, to ensure that we are always current in our thinking and can provide our clients with the very best approach.

To see what good PR looks like in action, take a look our case studies.

The power of public relations is well recognised in building and maintaining brand awareness online and in print, but its benefits also support wider marketing efforts.

Audiences are bombarded with brand messages, so businesses need to shout louder than ever before to maintain an online presence.

Public relations can support a wide range of marketing channels, such as SEO, email marketing and social media, by providing helpful content that is of value to audiences and can be shared online.

PR works as an SEO tactic to build backlinks and website authority, but it can also be used creatively to drive demand for products or services by increasing online searches.

Public relations is also an important part of the marketing mix because it is earned media. To earn its place in the news, a story must be of interest to audiences and have news value, and because it is earned rather than bought, it is viewed as more trustworthy than advertising.

Find out more about our full range of marketing services, which include social media, digital marketing and more.

Public relations should never be considered a form of ‘free’ advertising or as an alternative to advertising.

All marketing activities generally fall under one of three banners: paid, earned and owned.

Paid media includes all forms of advertising, such as pay-per-click (PPC), paid social media and sponsored content, and its messaging can be fully controlled and approved by the brands that use them.

Public relations falls under the banner of earned media and relies on the creation of newsworthy content to earn its coverage. While PR can be used to influence audiences and deliver key messages, it is journalists and editors that control how those messages appear in print.

This is where using the services of a PR agency can really help you to get the most out of earned media.

Owned media refers to platforms that are owned and controlled by a brand, including social media, blogs, email marketing and YouTube channels. This enables brands to fully control the messages that are conveyed by these platforms.

Public relations can be used strategically to support lead generation and increase sales.

For B2C and ecommerce brands, we can utilise a variety of tactics, such as product placement in shopping and gift guides, to drive traffic to your website and increase sales.

For B2B and lead generation, our approach will focus on building trust via proactive and reactive media relations, positioning your brand as industry thought leaders.

Through Google Analytics, we can measure the impact of a PR campaign on website visitors, engagement and conversions, and analyse its affect on wider business objectives.

Read about our PR work with leading veterinary brand, Linnaeus, to discover how R&Co’s approach can be used to support B2B and B2C business objectives.

The biggest advantage of public relations is that it provides an unbiased, third-party endorsement of your brand. PR relies on what other people – mostly journalists – say about your brand, rather than what you say about it, making it much more trustworthy than advertising.

It can be difficult to measure the exact return on investment from your PR activity, when compared to other marketing channels, particularly digital ones.

However, it is possible to monitor increases in brand searches, visitors to your website and the referral traffic your website receives from media websites. All of this helps to demonstrate the value of PR to your organisation.

It’s important to note that your news isn’t guaranteed to be publish verbatim; how, when and where your story appears is all down to the journalists and editors of our target media. With extensive experience in journalism and PR, our agency is skilled at creating and presenting stories in the right way to gain maximum exposure.

Do you want to find out more about our PR and comms services? Contact us below for more information.

We see ourselves as an extension of your team and believe that we can generate the best results for you by working this way.

When we work with a business, we get to know what makes that business tick.

By immersing ourselves in that company and its industry, we are then able to propose creative, effective PR campaign ideas to meet your objectives – whether that is lead generation, backlinks or increased brand awareness.

At R&Co Communications, we believe everything starts with a conversation – so let’s talk.

What our clients say

The team at R&Co really made us feel like we mattered. They were attentive, creative and hardworking, and helped us to raise our profile and media footprint.

David Lloyd

— Headmaster, Solihull School

The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.

Kevin Johns

— Managing Director, Prime Accountants Group

Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.

Nigel Parkes

— Pallet-Track founder