PR & Marketing for Accountants & Financial Advisors
PR & Digital Marketing IN THE PROFESSIONAL
We’re the West Midlands’ most-trusted professional services PR and marketing agency, leading the sector’s conversations for over 40 years.
Our team are experienced in creating public relations campaigns, SEO strategies and social media plans that deliver exceptional results and get people talking.
If you need PR and marketing services that put your company at the heart of conversations, our experts have the knowledge and skills to get you there and ensure that you’re remembered.
We’ve successfully delivered traditional and digital marketing campaigns for a wide range of professional services specialists, from accountants and financial advisors to property and legal experts.
Read on to discover how we can deliver success for you.
New Website and Digital Marketing Strategy for Prime Accountants
Our professional services marketing specialists were tasked with an ambitious growth strategy which included a website overhaul and refreshed marketing strategy.
Find out how we approached this task for Prime Accountants and the results we have achieved to date.
A professional services PR agency with exceptional results
As your PR agency, we’ll put your brand exactly where you want it to be. With our expertise within the professional services sector, mainly with accountancy and financial advisor companies, we know exactly what is needed to deliver you exceptional results.
We’ll use public relations to build brand awareness, shape the narrative of your organisation and demonstrate your value to your customers through strategic messaging.
Our PR approach is always carefully considered. We will immerse ourselves in your sector, develop relationships with key media titles and create a strategy to position your brand as thought leaders.
A multi-channel approach to professional services marketing
With R&Co Communications as your professional services PR agency, you’ll gain more than media coverage.
We always consider the bigger picture. Our team comprises former journalists, PR consultants, social media experts and SEO specialists, so we consider the wider marketing benefits with our approach to public relations for the professional services sector.
A bespoke PR strategy for your business
Here are just some of the activities our team can build into your PR strategy:
- An audit of current PR activity and that of your competitors
- Conduct in-depth media research
- Complete audience research
- Understand your wider business objectives
- Develop a PR strategy to reach your audience
- Story mining with your team
- Media training
- Set KPIs
- Measure results
Our results speak for themselves. Take a look at our work to discover why we’re the first-choice PR agency for the professional services.
National coverage for Blythe Liggins Solicitors
We secured national coverage for Blythe Liggins solicitors on ‘pet-nuptial’ agreements, following a peak in pet ownership during lockdown.
Digital marketing services for the professional services sector
R&Co has a well-earned reputation for delivering results for companies in the professional services sector. With experience in providing digital marketing across accountants, financial advisors and legal experts.
Our team understands that your objectives are unique to your business, and that’s why our marketing services are tailored to your needs.
Whether you want to reach customers in new ways or target new audiences, we’ll work with you to develop a strategy that talks to the right people at the right time via the best marketing channels.
Proactive and reactive public relations for the professional services sector
We’ll create conversations by proactively sharing stories with the media and positioning you as thought leaders, but we’ll also look at opportunities to provide commentary and insight for trending news topics on a regional, national and sector basis. Learn more about our approach to B2B PR.
Crisis communications
A crisis situation can unfold quickly in the press and social media, that’s why we recommend being prepared. We can develop a crisis communications strategy for internal and external teams and provide advice and media relations support during a crisis.
Media training for the professional services sector
As well as finding media opportunities, we can help you prepare for interviews and ensure that you are ready to answer every question with confidence.
Our training aims to ensure you feel comfortable and prepared for media situations of any kind, whichever professional service your business falls under. Whether that’s a live radio interview, commentary for a TV programme or responding to journalists in writing.
Organic social media for your professional services business
Through our organic social strategies we will maintain your social media presence, build your audience and drive traffic to your website with engaging content. Making sure whichever part of the professional service sector your business is in, that it stands out from the crowd.
Depending on your requirements, you can use us to support your existing marketing team by taking on tasks such as content creation and post-scheduling. Equally, we can take on the full management of all your social media platforms and activities, giving you the time you need to focus on your core business.
Professional services Paid social media
Paid social media marketing can be used by professional services to cut through the noise to reach new audiences. Whether you want to target a B2B or B2C audience, we’ll advise on the best platforms and messages to get you in front of the right people.
We can provide effective paid social campaigns across Facebook, Instagram and LinkedIn for your business within the professional services sector. These campaigns will include precise targeting, a bespoke strategy, optimisation and reporting.
SEO for professional services firms
An effective SEO strategy that gets you found online is more vital than ever in professional services. We offer specialised SEO professional services tailored to the diverse needs of your business. Our experience ranges from accountants to legal services, equipping us with the knowledge to handle various sector-specific challenges.
Do you want to drive more organic traffic to your website? We’ll utilise our full SEO tool kit to make your website more visible in Google, with optimisation, content creation and link building.
Not sure which marketing channels are right for the professional services sector? Contact our team to find out more.
Meet our professional services PR experts
Ian spent a decade working in regional press so he has a keen eye for a strong story.
He has specialised in PR for over seven years and uses his in depth knowledge of the media to successfully deliver campaigns for our clients in the professional services sector.
Bernie was a regional newspaper journalist before specialising in PR.
She has successfully delivered regional and national PR campaigns for a number of companies in the West Midlands.
Why choose R&Co as your PR and marketing agency?
Our extensive experience in professional services PR spans more than 40 years and our results speak for themselves. We’ve gained top tier press coverage on behalf of our clients.
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
