Professional Services PR & Marketing
LEADING CONVERSATIONS IN THE PROFESSIONAL
We’re the West Midlands’ most-trusted professional services PR and marketing agency, leading the sector’s conversations for over 40 years.
Our team are experienced in creating public relations campaigns that deliver exceptional results and get people talking.
If you need PR and marketing services that put your company at the heart of conversations, our experts have the knowledge and skills to get you there and ensure that you’re remembered.
We’ve successfully delivered traditional and digital marketing campaigns for a wide range of professional services specialists, from accountants and financial advisors to property and legal experts.
Read on to discover how we can deliver success for you.
PR & link building for Prime Accountants Group
Our professional services PR specialists were tasked with increasing awareness of the client’s inheritance tax services.
Find out how we generated coverage and backlinks from our target media using survey data and a bespoke inheritance tax calculator.
A professional services PR agency with exceptional results
As your professional services PR agency, we’ll put your brand exactly where you want it to be.
We’ll use public relations to build brand awareness, shape the narrative of your organisation and demonstrate your value to your customers through strategic messaging.
Our PR approach is always carefully considered. We will immerse ourselves in your sector, develop relationships with key media titles and create a strategy to position your brand as thought leaders.
A multi-channel approach to professional services marketing
With R&Co Communications as your professional services PR agency, you’ll gain more than media coverage.
We always consider the bigger picture. Our team comprises former journalists, PR consultants, social media experts and SEO specialists, so we consider the wider marketing benefits with our approach to public relations for the professional services sector.
A bespoke PR strategy for your business
Here are just some of the activities our team can build into your PR strategy:
- An audit of current PR activity and that of your competitors
- Conduct in-depth media research
- Complete audience research
- Understand your wider business objectives
- Develop a PR strategy to reach your audience
- Story mining with your team
- Media training
- Set KPIs
- Measure results
Our results speak for themselves. Take a look at our work to discover why we’re the first-choice PR agency for the professional services.
National coverage for Blythe Liggins Solicitors
We secured national coverage for Blythe Liggins solicitors on ‘pet-nuptial’ agreements, following a peak in pet ownership during lockdown.
Full service marketing for the professional services
R&Co has a well-earned reputation for professional services marketing.
Our team understands that your objectives are unique to your business, that’s why our marketing services are tailored to your needs.
Whether you want to reach customers in new ways or target new audiences, we’ll work with you to develop a strategy that talks to the right people at the right time via the best marketing channels.
Proactive and reactive public relations
We’ll create conversations by proactively sharing stories with the media and positioning you as thought leaders, but we’ll also look at opportunities to provide commentary and insight for trending news topics on a regional, national and sector basis. Learn more about our approach to B2B PR.
Digital marketing strategy
Are you looking for new tactics to increase your online presence? We can advise on the best approach and develop a road map of digital marketing activities that can be delivered by our experts or your in-house team.
Crisis communications
A crisis situation can unfold quickly in the press and social media, that’s why we recommend being prepared. We can develop a crisis communications strategy for internal and external teams and provide advice and media relations support during a crisis.
Media training
As well as finding media opportunities, we can help you prepare for interviews and ensure that you are ready to answer every question with confidence.
Organic social media
We will maintain your social media presence, build your audience and drive traffic to your website with engaging content.
Paid social media
Social media marketing can be used by professional services to cut through the noise to reach new audiences. Whether you want to target a B2B or B2C audience, we’ll advise on the best platforms and messages to get you in front of the right people.
SEO
Do you want to drive more organic traffic to your website? We’ll utilise our full SEO tool kit to make your website more visible in Google, with optimisation, content creation and link building.
Email marketing
We can share your latest news and professional advice with clients to help keep you front of mind.
Not sure which marketing channels are right for the professional services sector? Contact our team to find out more.
Meet our professional services PR experts
Ian spent a decade working in regional press so he has a keen eye for a strong story.
He has specialised in PR for over seven years and uses his in depth knowledge of the media to successfully deliver campaigns for our clients in the professional services sector.
Chris started his career in local journalism, which influences his approach to professional services PR.
Having a keen eye for a good story enables him to gain coverage in the regional and business press for our clients on a regular basis.
Why choose R&Co as your PR and marketing agency?
Our extensive experience in professional services PR spans more than 40 years and our results speak for themselves. We’ve gained top tier press coverage on behalf of our clients.
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
