A results-driven SEO agency in the West Midlands

Is your website working as hard as it should? At R&Co, we leverage our SEO expertise to make your business more visible online.

Based in Birmingham and Leamington Spa, West Midlands, we pride ourselves on delivering measurable SEO results for our clients.

Whether your website is designed for lead generation or sales, we develop SEO strategies to increase organic traffic and conversions.

By understanding your customers and their search behaviors, we make it easier for users to find your website in search engines.

R&Co is the leading SEO company in the West Midlands, offering bespoke local and national SEO services to enhance your online presence and drive revenue growth.

As a full-service digital marketing agency, we also provide comprehensive website design and development services aimed at driving business growth.

In today’s competitive market, understanding your customers and their buying journeys is crucial. Operating without SEO is like having an ice cream van that only operates in the winter.

We’re the West Midlands SEO agency you can trust

At R&Co Communications, we tailor our SEO services to meet the needs of B2B and B2C companies across the Midlands, helping to grow their digital presence. 

With a wealth of tactics and expertise, we will devise an SEO strategy to help put your business ahead of your competitors: 

  • Improve keyword rankings to increase organic visibility  
  • Build backlinks with PR to increase the authority of your website  
  • Create content that is relevant, useful and informative for prospective clients 
  • Reach new audiences with optimised content 
  • Improve brand awareness 
  • Increase conversions and generate new leads 

Don’t just take our word for it, view our latest case studies 

SEO Campaign for Pallet Track

We achieved a 12% YoY traffic increase to the Pallet Track website through organic search. 

This resulted in 25% of all website traffic coming from organic search.

The site also gained it’s first featured snippet listing. This was for the query ‘kerbside delivery’.

Pallet-Track is rolling out a joint livery across its network.

Why work with SEO EXPERTS?

Most decisions start with a search. Whether your customers are searching for a product with the intention of purchasing, or in the initial research stage of a big purchase, it all starts with a search engine.  

As your SEO agency, we will work with you to understand who your customers are and how they search online. Armed with this insight, we will create optimised content that helps to drive more traffic to your website and is designed to help convert visitors into customers. 

R&Co have grown the reach of our PR activity year after year.

The team go above and beyond to support us with our marketing efforts and are always ready with new creative ideas.

They have also supported Pallet-Track with digital marketing, helping us to increase the visibility of our new website and reach new users.

Natalie Lawson

Head of marketing, Pallet-Track

Pallet Track's office in Wolverhampton

A multi-channel approach to marketing

As a full-service marketing agency, we can design and deliver an SEO strategy that works in partnership with all your marketing channels. Our team works with clients in Birmingham, the West Midlands and beyond to deliver a multi-channel approach to marketing. 

This approach ensures that all your efforts are in line, while maximising the use of content across your website, organic and paid social media and PR activity 

Our SEO services

At R&Co Communications, we’ve developed a range of SEO services to support the needs of every business. 

SEO audit

We’ll review what is currently working and what isn’t by analysing its visibility in Google, organic traffic and website engagement. 

Competitor analysis

A detailed look at how and why competitors are getting ahead in the search engine results pages (SERPs). 

Content creation

Ongoing content creation is essential for demonstrating Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T). We’ll develop ideas that support your customers through the awareness and consideration stages of their journey right through to conversion. 

Outreach and link building

As an award-winning PR agency, we’re experts in securing media coverage for our clients. By combining our SEO and PR expertise, we’ll develop campaigns that also earn backlinks and help to improve the authority of your website. Take a look at our link building case studies. 

Technical SEO support

A technical SEO audit is like an MOT for your website – it ensures everything is technically sound, it loads quickly and picks up any issues that require fixing. 

SEO reporting

Ongoing SEO reporting to measure KPIs and monitor your campaign’s impact on organic traffic and conversions. 

Link building campaign for Anderson Moores Veterinary Specialists

We worked with the leading UK practice for the treatment of CRVG, also known as Alabama Rot, to raise awareness of the disease with a PR and link building campaign 

David Walker of Anderson Moores Veterinary Specialists, the UK's leading authority on Alabama Rot
Yoast SEO
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Search Engine Optimisation (SEO) is used to make websites more visible in search engines like Google. Its main purpose is to maximise the amount of organic traffic that a website receives and encourage users to take action – or convert – once they land on it. For example, users may purchase an item, sign up for a newsletter or download a document.  


Google’s ranking factors are based on more than 200 signals. This is why SEO, and its related services, incorporate a wealth of techniques and tactics, including keyword research, content marketing, technical SEO, outreach and link building. 

At R&Co Communications, we believe everything starts with a conversation – so let’s talk.

What our clients say

The team at R&Co really made us feel like we mattered. They were attentive, creative and hardworking, and helped us to raise our profile and media footprint.
— Headmaster, Solihull School
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
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