We create social media content which gets people talking
From content creation and curation to paid social, community management, influencer marketing and reputation management, our team are experts in helping you to use social media to achieve your objectives.
Whatever your budget, platform or goals, we’ll use our social media management expertise to help you build your online audience with engaging and interesting content which delivers return on your paid social investment.
Whether it’s creating snappy videos for Instagram or Tiktok; shooting a broadcast-quality film for YouTube; managing your Facebook Live broadcasts or creating a compelling Twitter thread, we’ve got you covered.
When it comes to social media handling, we are an experienced social media management company with community managers who can manage your brand’s interactions online or advise those in your team who do so.
We’re used to working alongside in-house teams to create and maintain thriving social media presences for businesses – whether that’s working as part of one big team together or delivering training to client-side teams.
Our approach to social media handling
We act as complete social media content managers for your organic and paid social, managing the whole process for you and giving you complete peace of mind that your platforms and reputation are in good hands.
We’ll work with you to develop a content strategy and content calendars for all your key platforms, then schedule it to publish for you. We then offer a full community management service to ensure continued engagement with your audience.
Should the worst ever happen, we offer a full brand reputation management service; providing advice and statements to help you deal with negativity on your social media platforms.
And when the project is complete, we provide a full reporting service, giving you a detailed breakdown of what’s worked well and all the learnings you’ll need for your next campaign.
Influencer marketing and brand reputation management
Influencer marketing is a fantastic way of putting your product or service in front of an engaged audience via individuals with a dedicated social media following of their own.
We’ll handle every element of the process for you, from creating a brief to researching the market and engaging with your chosen influencers.
As experienced event managers, we can also arrange and run influencer events, handling everything from invitations to managing the experience on the day and following up with influencers to ensure coverage is captured.
Social media consultancy
If you’re social media content managers already or you’re taking your social media in-house, we can help! We offer a bespoke training service, delivered in person or via video call, for any aspect of your social media requirements.
Influencer marketing for Ikoyi Chapmans
We achieved almost 3,000 media hits for veterinary group Linnaeus in 2021 – including international, national, broadcast and regional coverage.
Influencer marketing for Ikoyi Chapmans
We worked with influencers to raise the profile of a soft drink and mixer originating from West Africa.The team creates and curates engaging social media content to ensure a regular flow of posts which support timely messaging and wider marketing objectives.
We’ve enjoyed significant yearly increases in reach, engagement and audience growth due to working with the R&Co team, who are also on hand to deal quickly and efficiently with any reputation management issues.
Jasmine Lancaster
Social media manager, Linnaeus Group
FAQs
There’s a multitude of benefits from having a professional social media presence. Whether you are a B2C or B2B company, social media is where your customers are – Ofcom reports that 72% of all UK adults have a social media profile.
Whether you choose to be on social media or not, people are likely to be looking for your business on there – to review your product or service, for customer service queries or even to make a complaint – so having a social media presence which can be professionally managed is imperative.
It’s also great for generating sales or leads and building your brand. As well as running paid advertising which is shown to your target audience, you can share content which helps to humanise your brand and position you as thought leaders.
We work with clients in different industries and with different needs for their social media – some need social media managing for them wholesale, while others have in-house teams who we work with on social media delivery.
So the short answer is, we can offer you as much support as you need.
We can develop a content strategy and create content calendars for you to sign off. We can then schedule content to go live, monitor community engagement with that content and community manage interactions which you receive.
When we work with a business on its social media management, we create a content strategy to inform our thinking on the content which is ultimately posted.
Your corporate objectives will shape this strategy, because worthwhile social media activity will always support your business’ aims.
There’s all kinds of content which you can share on social media – from short videos or live videos to graphics, articles your team have written and images.
Paid social is a great way of reaching a wide and heavily-targeted audience via your social media channels, to raise brand awareness, increase engagement and generate business leads.
Platforms like Facebook will deliberately restrict how many people see your posts if you only publish organic social content, so running paid social campaigns is essential if you want to reach a wider audience beyond the people who like or follow your page.
You use your platform of choice to create a social media post, which will look very similar to one you might post organically. You then create a target audience based on criteria like age, gender, interests and job roles, before setting campaign goals and a budget. Once you hit publish, you can track how well your advert is performing in real-time and optimise it as you go. Once the campaign is finished, you can easily generate a report showing your return on investment (ROI).
The big social media companies are always one step ahead of content creators, consistently changing their algorithms to prioritise certain types of content and make you work even harder to get your organic content seen by your target audience. Paid social media is the quickest and easiest way of ensuring you reach this audience, without having to try to game the system.
Yes! Social media adverts are effective. Whether you’re simply looking to raise awareness of a product or service or generate real leads and customer data, paid social should be an integral part of your marketing strategy. It’s no longer a ‘nice to have’ – all your competitors will be using it and you should be too.
At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
