VETERINARY MARKETING SERVICES

R&Co has a well-earned reputation for vet marketing.

Our team understands that your objectives are unique to your business, that’s why our veterinary marketing services are tailored to your needs.

We’ll consider every aspect in detail – whether that’s a need to increase your presence when a competitor has opened on your patch, drive recruitment via positive PR stories or emphasise your USPs in a crowded market.

We’ll work with you to create a bespoke plan to talk to the audience you want to reach, using the marketing channels they will see you on.

Proactive and reactive public relations

We’ll create conversations by proactively sharing stories with the media about your veterinary business – case studies, investment in equipment and buildings, charity work and new appointments are all excellent ways of building valuable third-party endorsement.

Where appropriate, we’ll also use our PR services to position you as thought leaders in your field. We’ll look at opportunities to provide commentary and insight for trending news topics on a regional, national and sector basis, always considering the sensitivities at play in the veterinary industry.

Learn more about our approach to developing a PR strategy.

Veterinary Crisis communications 

A crisis situation can unfold quickly in the press and social media, that’s why we recommend being prepared. We can develop a crisis communications strategy for internal and external teams and provide advice and media relations support during a crisis. Our knowledge of the veterinary industry and relationships with key journalists enables us to effectively manage crisis situations.

Vet Media training

Ensuring you’re well-prepared to face the media is a vital part of any veterinary marketing campaign. We can help you prepare for interviews and ensure that you are ready to answer every question with confidence.

Organic social media for veta

Using our in-depth knowledge of the veterinary industry and the types of content which work across many platforms, we will enhance your organic social media presence, build your audience and drive traffic to your website with interesting and engaging content. It’s essential for your clinic to have a social media marketing plan. Doing so will help you create brand awareness and draw in new leads.

Veterinary Paid social media

Paid Social Media Campaigns offer veterinary clinics an unprecedented opportunity to amplify their visibility and grow their client base. Veterinary services are emotionally driven, with pet owners seeking the best care for their loved ones. Paid Social Media Campaigns allow you to build a more personal, trust-based relationship with your audience.

Paid social media marketing can be used by veterinary professionals to cut through the noise to reach new audiences. Whether you want to target a B2B or B2C audience, we’ll advise on the best platforms and messages to get you in front of the right people.

Veterinary SEO

Do you need to drive more organic traffic to your website to help you stay one step ahead of your competition? Our SEO experts will drive your veterinary practice to the top of Google search engine results. We lead potential new clients to your website by implementing SEO strategies that target local pet owners and incite them to take action. We’ll utilise our full SEO tool kit to make your website more visible in Google, with optimisation, content creation and link building.