Veterinary PR & Marketing Services

Veterinary PR & Marketing Services


We’re one of the UK’s leading vet marketing and PR agencies, with nearly two decades’ experience across the veterinary PR sector. 

Our team are experienced in creating veterinary public relations campaigns which work and generate huge volumes of positive earned media coverage for veterinary brands – in print, online, on social media, radio and TV, across the UK and around the world. 

If you need veterinary marketing services that put your business at the heart of conversations, our experts have the knowledge and skills to get you there and ensure that you’re remembered. 

We’ve successfully delivered media relations and social media campaigns for veterinary brands:

  • Primary care/first opinion practices
  • Veterinary referral hospitals
  • Associated veterinary trade bodies
  • Corporate veterinary groups

We’ve also overseen complete rebrands, practice launches and relaunches, using our enviable book of contacts to our best advantage. 

Our vet marketing campaigns have won multiple awards and been used by some of the world’s biggest news organisations, including the BBC, Fox News and CNN. 

Read on to discover how we can deliver success for you. 


A Veterinary PR agency with exceptional results

As your veterinary PR agency, we’ll put your brand exactly where you want it to be. 

We’ll use public relations to build brand awareness, shape the narrative of your organisation and demonstrate your value to your customers through strategic messaging. 

We are immersed in the sector, enjoying well-established relationships with key media titles, industry stakeholders and thought leaders. 

With R&Co Communications as your veterinary PR agency, you’ll gain more than valuable media coverage. 

Our team comprises former journalists, PR consultants, social media experts and SEO specialists, so we consider the wider marketing benefits with our approach to public relations for the veterinary sector. 

Here are just some of the activities our team can build into your PR strategy: 

  • An audit of current PR activity and that of your competitors 
  • Conduct in-depth media research
  • Complete audience research
  • Understand your wider business objectives 
  • Develop a PR strategy to reach your audience
  • Story mining with your team
  • Media training
  • Set KPIs
  • Measure results

Our results speak for themselves. Take a look at our work to discover why we’re the first-choice veterinary PR agency for the industry.

AWARD-WINNING PR: Raising awareness of alabama rot

Our work for Anderson Moores Veterinary Specialists won the PR Campaign category at the Veterinary Marketing Association Awards 2024 for raising awareness of the symptoms of Alabama Rot.  

Our award-winning results:

167 pieces of media coverage

3.34 million estimated coverage views

25% of all website sessions driven by referral traffic from media coverage

R&Co team pictured with Tom Allen at the Veterinary Marketing Association Awards


Veterinary professionals pictured in front of the new £16 million animal hospital

We achieved spectacular results with our media relations and link-building campaign for Anderson Moores Veterinary Specialists, which saw us recognised with a CIPR Award.

We secured a 10-part BBC TV series for Wear Referrals, 24/7 Pet Hospital, a behind-the-scenes look at the hospital’s dedicated team as they treat up to 200 cases a week.

We launched Southfields Veterinary Specialists‘ new £16m animal hospital in Basildon, with TV personality Nick Baker.

Every month we achieve hundreds of pieces of earned media coverage for Linnaeus – one of the largest veterinary groups in the UK.

Check out the R&Co newsroom for our monthly PR coverage round ups, including the biggest stories from our veterinary clients.

R&Co Communications has been a trusted PR partner as we look to raise awareness of CRGV among both veterinary colleagues and pet owners.

Josh Walker

Internal Medicine Lead,

Anderson Moores Veterinary Specialists

Headshot of Josh Walker

Full service marketing for the veterinary industry

R&Co has a well-earned reputation for vet marketing. 

Our team understands that your objectives are unique to your business, that’s why our veterinary marketing services are tailored to your needs. 

We’ll consider every aspect in detail – whether that’s a need to increase your presence when a competitor has opened on your patch, drive recruitment via positive PR stories or emphasise your USPs in a crowded market.

We’ll work with you to create a bespoke plan to talk to the audience you want to reach, using the marketing channels they will see you on.

Proactive and reactive public relations

We’ll create conversations by proactively sharing stories with the media about your veterinary business – case studies, investment in equipment and buildings, charity work and new appointments are all excellent ways of building valuable third-party endorsement. 

Where appropriate, we’ll also use our PR services to position you as thought leaders in your field. We’ll look at opportunities to provide commentary and insight for trending news topics on a regional, national and sector basis, always considering the sensitivities at play in the veterinary industry.

Learn more about our approach to developing a PR strategy.

Digital marketing strategy

If you’re looking to increase your online presence, we’ll provide clear advice on veterinary digital marketing and develop a bespoke plan to build your brand online and drive concrete leads.

Crisis communications 

A crisis situation can unfold quickly in the press and social media, that’s why we recommend being prepared. We can develop a crisis communications strategy for internal and external teams and provide advice and media relations support during a crisis. Our knowledge of the veterinary industry and relationships with key journalists enables us to effectively manage crisis situations.

Media training

Ensuring you’re well-prepared to face the media is a vital part of any veterinary marketing campaign. We can help you prepare for interviews and ensure that you are ready to answer every question with confidence.

Organic social media

Using our in-depth knowledge of the veterinary industry and the types of content which work across many platforms, we will enhance your organic social media presence, build your audience and drive traffic to your website with interesting and engaging content.

Paid social media

Paid social media marketing can be used by veterinary professionals to cut through the noise to reach new audiences. Whether you want to target a B2B or B2C audience, we’ll advise on the best platforms and messages to get you in front of the right people.


Do you need to drive more organic traffic to your website to help you stay one step ahead of your competition? We’ll utilise our full SEO tool kit to make your website more visible in Google, with optimisation, content creation and link building.

Email marketing 

We can share your latest news and professional advice with clients to help keep you front of mind.

Not sure which marketing channels are right for the veterinary sector? Contact our team to find out more.


Why choose R&Co as your PR and marketing agency?

Our extensive experience in veterinary PR spans two decades and our results speak for themselves.

We achieve thousands of pieces of earned media coverage every year for our veterinary clients. Our team has a proven track record in building digital audiences in the veterinary sector and winning awards for our work.

This was an outstanding entry, well done! The strong link between Alabama Rot and Anderson Moores as the ‘go to’ specialists is expertly established.

The judges also commend the achievement of ‘tone of voice’ to raise awareness without scaremongering – a fine line well done, and cross media penetration also successfully navigated.

Veterinary Marketing Association Awards Committee

Meet our veterinary PR experts

Tom Payne, veterinary PR specialist at R&Co

Tom enjoyed a 15-year career in journalism before specialising in veterinary PR. His experience and knowledge of media relations has enabled the team to achieve outstanding regional, national and international PR results for our valued vet clients.

Chris Box, veterinary PR specialist at R&Co

Chris started his career in local journalism, which influences his approach to veterinary PR. Having a keen eye for a good story enables him to gain national consumer and specialist trade media coverage for our vet clients on a regular basis.


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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.

What our clients say

The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
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