SEO Content Strategy for Marshall's Transport
+12%
Increase in Organic Clicks
+109%
Increase in organic Impressions
+600%
INCREASE In Ranking for Keywords We Track
Marshall’s Transport is a respected family distribution and storage business, based in south Worcestershire. It has been under its current ownership for more than 35 years and specialises in handling, distributing and storing food products and moving abnormal loads.
The company’s website lacked meaningful content and needed updating. It had never been optimised before for SEO (search engine optimisation), which impacted traffic being driven to the site.
Marshall’s needed updates to its website so it could grow with the business, attract new customers and become more user-friendly for existing clients.
Key requirements included:
- Easy for users to navigate
- Fully optimised for search engines
- Helpful, useful content
OUR APPROACH
The R&Co team carried out an in-depth SEO audit and competitor analysis and created a strategy for developing and optimising the website.
We worked to fix the basics of the site, making it useful for current and potential clients. Our team investigated technical search engine optimisation and current content opportunities.
Our SEO team created a targeted content strategy focusing on queries related to Brand Reputation Compliance Global Standards (BRCGS) to drive traffic to the site.
We created content demonstrating Marshall’s E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) credentials to Google. This also meant Marshall’s was deemed an industry expert in the eyes of the search engine.
Marshall’s new content and SEO strategy has successfully established the distributor’s online presence.
In the last three months organic clicks are up 12% and organic impressions up 109%. It is also ranked number one for BRCGS-related queries.
The site is ranked for 28 tracked keywords, with four in the top ten. When we first began working with Marshalls only four keywords were ranked and none were in the top ten.
Learn how our result-driven SEO services can help increase traffic to your website.