Influencer Marketing Services in Birmingham & West Midlands
As the West Midlands’ social media marketing experts, our team are experienced at delivering influencer marketing campaigns for a range of consumer brands.
Our talented team live and breathe social media. They’re up to speed on content trends and recognise the best creators across all platforms, which enables us to deliver effective influencer marketing campaigns.
We’ve delivered influencer marketing services for a wide range of sectors, including:
- Food and drink
- Property
- Home and garden
- Pet products
- Fashion
Take a look at our work to see the full impact of our campaigns.
What is influencer marketing?
Influencer marketing is a collaboration between influencers and brands that combines third-party endorsement and content creation.
It falls under the banner of social media marketing as it relies on influencers having a large, dedicated or highly-engaged social media following that can be used to promote a product or service.
Rather than directly marketing to potential customers through their own social channels, brands can use influencers to talk to new audiences, build trust and showcase their USPs.
It can be used across any social media platform but is most widely seen on B2C platforms, with Statista research showing that UK consumers mostly use Instagram, YouTube and TikTok to follow influencers.
Why use influencer marketing?
Why add influencer marketing to your social media strategy
- Tap into an influencer’s existing audience
- Reach audiences where they spend their time
- Promote new products
- Build trust with the audience
- Reach a new demographic
- Deliver key messages in a creative, entertaining way
- Repurpose content for owned media channels
- Cost-effective form of advertising
Developing your influencer marketing strategy
We don’t just dive into influencer marketing, our approach and tactics are always underpinned by strategy.
Relevance and authenticity are key to influencer marketing success.
Every influencer and every post is carefully considered by our social media team to ensure they are the right fit for your brand, while delivering your key messages.
To create an influencer marketing strategy, we will:
- Understand who your target audience is and where they are
- Utilise the right platforms for your brand
- Identify influencers that resonate with your audience
- Understand the content that drives the most engagement
- Work with influencers to develop content that works
Influencer marketing for Miller Homes
We worked with influencer Meeko the Foodie, a Nottingham-based food content creator, on a two-part collaboration to promote Miller Homes’ Middlebeck development in Newark.
Meeko’s content achieved more than 13.1k Reel plays and drove high levels of engagement.
Viewers were excited to discover more about Newark as a destination, showing that the content had changed perceptions and successfully driven interest in the location in a creative way.
Meet our influencer marketing experts
Kirstie is a social media and creative digital campaigns expert. She has worked with national and international consumer brands across pet care, healthcare and FMCG. She combines creativity with a strategic approach to deliver cut-through campaigns.
Komal has a wealth of experience in all aspects of social media marketing, including influencer marketing. She provides strategic social media consultancy to both B2B and B2C clients and develops impactful organic and paid campaigns.
Why choose R&Co as your influencer marketing agency?
Our influencer marketing campaigns deliver results.
As communications specialists, we understand how to work with content creators to develop visual, video and written content that cuts through the noise.
We’ll focus on relevance and authenticity to ensure your brand gets in front of the right people at the right time, while successfully delivering your key messages.
Our team also takes a multi-channel approach, making sure your campaigns complement your organic social and paid social media marketing, as well as SEO and PR.
Influencer marketing for Ikoyi Chapmans
We hosted an event in Birmingham for the West Midlands-based influencers to raise the profile of drinks brand Ikoyi Chapmans.
What are the benefits of influencer marketing?
It can be difficult to grab and hold the attention of your audience on social media.
Influencer marketing makes it easier to get your products in front of customers in a creative way, while providing all-important third-party endorsement.
Still not sure? The stats speak for themselves:
- Recommendations are viewed as more trustworthy - 69% of consumers trust influencers over information straight from brands (Shopify)
- TikTok is now the most popular channel for influencer marketing. It’s used by 69% of brands, compared to 47% for Instagram, 33% for YouTube and 28% for Facebook (Influencer Marketing Hub)
- 40% of Gen Z and 35% of Millennials are now using TikTok as a search engine (Fortune)
- Nano influencers – who have 1,000 to 5,000 followers – have the highest engagement rates (The Social Shepherd) – so you don’t have to spend a fortune to get results
Talk to us to find out more, or learn about our paid and organic social media marketing services.
Influencer marketing for Ikoyi Chapmans
We achieved almost 3,000 media hits for veterinary group Linnaeus in 2021 – including international, national, broadcast and regional coverage.At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
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