Pet PR & Marketing Services
How do you cut through the noise in the crowded pet care market place?
At R&Co, we understand the stories, images and creatives that grab attention and ensure brands are seen.
Our PR, SEO and social media experts have worked with household pet food brands and well-known toy retailers to increase their presence on social media and online.
As a PR agency, we’ve also got our paws all over the press, working with one of the biggest names in the veterinary world – Linnaeus, part of Mars Petcare.
By combining our experience with an understanding of how your customers are searching online, we’ll develop a digital marketing strategy that drives results.
Want to know more? Find out how we can support your pet care brand.
An award-winning pet care PR agency
Our pet care PR team includes former journalists, as well as PR professionals. This gives us the edge when it comes to understanding the stories that gain top tier coverage.
This insider knowledge enables us to think and write like journalists, and achieve coverage in the titles our clients want to be seen in.
As your pet care PR agency, R&Co can provide the following support:
- An audit of your current PR activity and your main competitors
- Audience and media research to develop targeted media lists on a local, regional, national and trade level
- Create a 12-month PR strategy for your pet care business
- Hold story mining sessions with your team
- Create newsworthy content
- Develop creative ideas for product launches, gifting and events
- Provide expert advice in the event of a social media or PR crisis
R&Co has won multiple awards for our PR work with Anderson Moores Veterinary Specialists – part of Linnaeus – for raising awareness of a condition called Alabama Rot.
I have been working with R&Co for over four years and they are extension of my team.
Their team is efficient and professional. Whether it’s securing media coverage or driving successful PR campaigns, R&Co has proven to be an invaluable partner for our brands.
Digital marketing for the pet sector
Enhance your brand visibility, engage pet owners and drive growth with our range of digital marketing services.
We’ll help you create awareness, keep your pet brand front of mind during the consideration phase and drive conversions.
An SEO agency with expertise in pet care
Most purchasing decisions start with a search. Whether your customers are searching for a pet product with the intention of buying or are in the initial research stage, it all starts with a search engine.
We’ll help you understand how your customers are searching, and use the insights to make it easier for them to find your website in Google.
Whether your aim is to generate brand awareness, leads or sales, we develop SEO strategies to bring the right traffic to your website and make your website work harder for you.
Our SEO services include:
- Website audit – to show your current position in Google and your competitors
- Keyword research – to understand how your customers are searching
- Technical SEO support – to get it in the best shape for Google
- Content strategy and calendar – to help you create content that is useful to users and meets Google’s guidelines
- Google Business Profile recommendations – to improve your visibility on a local level
- Ongoing content creation – to develop an ongoing library of content for your website
- Digital PR – PR outreach that focuses on building links to your website
You’re an expert in your business, we’re experts in making brands visible in search engines. Talk to us to find out more.
Organic social media marketing in the pet sector
Do you need a social media marketing agency that can transform your feed or help your pet products reach a new audience? R&Co creates content that gets customers talking.
Our organic social media marketing helps you to:
- Develop pet care products into recognisable brands on social channels
- Create branded content that resonates with new and existing customers
- Establish a tone of voice for your social content
- Deliver video assets, images and graphics for your key platforms
- Provide community management
- Train your team to create content that’s on brand
Our organic social pros bring brands to life on Instagram, LinkedIn, Facebook and more.
And we know how to create content that users engage with.
How did we celebrate Instagram boosting its carousels to 20 images? With the internet’s longest sausage dog, of course…
Check out our Instagram feed for a flavour of our social media marketing, or get in touch to find out how we can bring your pet brand to life.
Paid social media advertising for pet care
To reach an audience beyond your current followers, you need paid social media marketing.
Advertising your pet care brand on social media can help you to connect with new audiences and increase your digital reach.
Whichever platform your potential customers are on, we’ll develop a paid social media strategy that reaches the right people on the right platforms at the right time.
Our paid social media marketing service includes:
- Paid social audit – to offer recommendations on your current ad performance
- Audience targeting – to reach the right audience, whether by age, location or industry
- Content creation – for eye-catching content that gets engagement
- Campaign management – to always make the most of your budget
- Reporting – to measure results against your KPIs
Ready to reach new pet owners on social media? Talk to our team to get started.
Meet our pet marketing experts
Kirstie is a social media and creative digital campaigns expert. She has worked with national and international consumer brands across pet care, healthcare and FMCG. She combines creativity with a strategic approach to deliver cut-through campaigns.
Tom enjoyed a 15-year career in journalism before specialising in veterinary PR. His experience and knowledge of media relations has enabled the team to achieve outstanding regional, national and international PR results for our valued vet clients.
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
