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Tom Payne, veterinary PR specialist at R&Co

Tom Payne

Account Director
  • tom@rcomms.co.uk
Linkedin

About

Tom joined R&Co in 2016, following a 15-year career in journalism working at some of the biggest-selling regional daily newspapers in the UK. Tom specialises in media relations and has helped lead the team to achieve outstanding results for our valued clients.

Background

  • Experienced in veterinary, education and legal PR
  • Award-winning former newspaper journalist
  • Media relations expert

Why R&Co Communications?

“Throughout my time at R&Co, I’ve been lucky enough to work with some fantastic clients across a number of different sectors.

“As a former journalist, I enjoy the variety of work the agency carries out. Working with an amazing team is a bonus!”  

Top three moments at R&Co Communications

Securing BBC Breakfast to broadcast live from our client Anderson Moores Veterinary Specialists. A massive amount of leg work went into securing the coverage and it was the most satisfying result of my PR career. I felt very proud after it all went out.

Being part of our award-winning campaigns on Alabama Rot. It’s always a great feeling to be recognised by your peers for your work.

Introducing my long-time friend, drinking buddy, Pickleball competitor and fellow R&Co account director Ian Gallagher to the boss in 2017. I’m still waiting on my recruitment commission!

Read the latest blog posts from Tom Payne

CMA remedies: Turn veterinary transparency into trust

Pallet-Track's Freya Sangha showcased her nerves of steel by taking the plunge with a skydive for Midlands Air Ambulance Charity.

R&Co’s July PR coverage highlights

Female vet in scrubs hugging a black and white Border Collie

CMA review: Why your vet practice’s new PR era is just beginning

Megaphone being held up with the following wording coming out: How to navigate a PR crisis

How to navigate a PR crisis in the veterinary sector

R&Co PR and social media managers pictured in West Midlands

Award-winning R&Co expands with two new appointments

Our top tips for media coverage

How to get media coverage for your business

Kristany Rawny

Co-Founder
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Kristany Rawny

Co-Founder
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Kristany Rawny

Co-Founder
image

Kristany Rawny

Co-Founder
image

Kristany Rawny

Co-Founder
image

Kristany Rawny

Co-Founder
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We’re finalists! ⭐ We’re thrilled to be shortlisted for the Best Marketing Campaign for Rescue Pets at the Rescue Pet Awards 2026 🐶🐱

New work: Launching the Coed Y Ddraig Hobbit Houses 🧝‍♀️🪄

We’re thrilled to have picked up Silver at the CIPR Midlands Awards

PR never sleeps… and honestly, neither do we 😉

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