How do you measure AI search visibility?

We measure AI search visibility by tracking how often your brand is cited or mentioned in AI answers for priority questions most relevant to your business. We combine this with Google Search Console and analytics data, including traffic referred by AI tools.

Do I still need SEO if I'm optimising for AI search?

Yes. Google has said AI features are built on its core search systems, so strong traditional SEO remains the foundation of AI visibility. Many other AI tools also draw on search engine results when they answer questions.

An LLM is a large language model and another term used for AI tools. Trained on vast amounts of data from the web, LLMs understand this informaton and generate answers from it. This is why your online reputation matters in AI search.

IS GEO different from SEO?

Generative engine optimisation (GEO) builds on SEO rather than replacing it. SEO focuses on building rankings in traditional search results whereas GEO focuses on being mentioned in AI-generated answers. Both of these remain interconnected, with both relying on a technically sound website, quality content and unique, factual information.

How Do AI Tools Decide Which Businesses To Recommend?

AI tools look for businesses that are mentioned consistently by trusted sources, such as news sites, industry publications, review platforms and directories, as well as your own website. The more clearly and consistently your expertise and brand is described across the web, the more confident AI tools are in recommending you.

Why Does PR Matter For AI Search?

AI tools give a lot of weight to what independent, trusted sources say about a business. Media coverage, expert commentary and industry mentions all help to build that picture. As a PR agency, earning this coverage is what we do best, which is why PR sits at the heart of our AI search strategies.

Is AI Search Affecting My Website Traffic?

For many businesses, yes. When AI gives a complete answer, fewer people click through to websites. However, visitors who do arrive from AI recommendations tend to be better informed and more ready to act. That’s why we track AI visibility and lead quality, not just traffic.

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AI Search Optimisation

Expert AI SEO Agency

A results-driven AI search agency in the West Midlands

When your customers ask ChatGPT, Claude or Gemini for a recommendation, does your business get a mention it rightfully deserves? At R&Co, we combine our SEO and PR expertise to make your brand visible in AI search, as well as traditional search results.

AI search optimisation, also known as generative engine optimisation (GEO), is the practice of shaping your website content and online reputation so that AI tools understand your business, trust it and cite it in their answers as a result.

Based in Birmingham and Leamington Spa, we’re an AI search agency working with B2B and B2C businesses across the West Midlands and the UK. Whether your website is built for lead generation or sales, we develop AI SEO strategies that get you found, cited and recommended.

Its important to note that your customers haven’t stopped searching. They’ve just started asking the same questions with the support of AI and LLM’s and relying on traditional rankings alone isn’t enough.

How We Helped Pallet Track To The Top Answer

Pallet Track gained its first featured snippet for the query “kerbside delivery”, placing its answer at the very top of Google.

Featured snippets were the original answer engine, but the same clear, structured content and SEO best practice is what generative AI tools draw on today.

We’re the AI SEO agency you can trust

At R&Co Communications, we tailor our AI search services to meet the needs of B2B and B2C companies, helping them to stay visible wherever their customers search.

With a wealth of SEO, PR and content expertise, we’ll devise an AI SEO strategy to help put your business ahead of your competitors:

Get you brand sited in AI tools like ChatGPT, Claude and Copilot as well as Google’s AI overviews and AI Mode.
Earn brand mentions and backlinks alongside a PR strategy to build the authority AI tools rely on.
Create answer-first content that’s easy for AI tools to understand and extract.
Ensure AI crawlers can access and understand your website.
Track AI visibility alongside organic traffic and conversions
Generate enquiries from more informed, high intent prospects who are increasingly likely to convert.

Don’t just take our word for it, view our latest case studies.

Why work with An AI SEO Agency?

Most decisions still start with a search. What has changed is where that search ends. More and more, your customers will get a complete answer from AI without ever seeing a list of links and if your business isn’t part of that answer, you’re not part of the decision.

For AI search optimisation, we will work with you to understand who your customers are and the questions they ask. Armed with this insight, we’ll make sure your expertise is demonstrated, easy to understand and more likely to be recommended.

SEO Content Strategy for Marshall's

We have achieved a 600% increase in the ranking of keywords that we track for Marshall’s Transport.

This has helped provide a 109% increase in organic impressions and a 12% increase in organic clicks.

We achieved this by implementing a targeted content strategy around the service Marshall’s offer and the BRCGS accreditation they hold.

Applying Award Winning PR To GEO

AI tools don’t just read your website. They look at what trusted sources say about you, from news coverage and industry press to reviews and expert commentary. That’s why we believe PR is the missing piece in most AI search strategies.

As an award winning PR agency and members of the Chartered Institute of Public Relations, we’re experts in securing media coverage for our clients. By combining PR, thought leadership and SEO, we build the brand mentions and authority that AI tools look for when deciding who to recommend.

Our team works with clients in Birmingham, the West Midlands and nationwide, making sure your website, organic and social media activity all share the same consistent story and brand identity across your business.

Our AI Search services

At R&Co Communications, we’ve developed a range of AI services to support the needs of every business, whether you’re starting from scratch or adding to your existing strategy.

ai Visibility audit

We’ll test how often your brand appears in AI answers for the questions your customers ask, how you are perceived and which competitors are appearing instead. It’s the benchmark for everything else that follows.

Competitor analysis

A detailed look at how and why competitors are being cited by AI tools and which sources those tools rely on.

Answer engine optimisation (AEO)

We will review your site, restructure your key pages and create new content that answers real questions clearly and directly, ready for AI tools to quote.

Digital PR And Brand Mentions

Using our PR expertise, we’ll earn coverage and backlinks on the trusted sites that AI tools draw on, strengthening your authority in both Google and AI search.

Technical SEO support

This is to check that AI crawlers can access your site and that key content is not hidden behind scripts or technical issues.

Visibility reporting

Ongoing reporting on AI citations and brand mentions, alongside other key KPI’s.

Working with R&Co Communications has been a transformative experience for our business.

Their dedication to delivering measurable results and their expertise in SEO and marketing have significantly enhanced our digital presence. We highly recommend R&Co to any business seeking to elevate their online visibility.

John Ford

Commercial director, e2b Fulfilment

Meet our experts in AI Search

Jack Stocking, SEO account director

Jack has seven years SEO agency experience across a variety of brands, including those in the automotive industry.

He has worked upon successful SEO migrations for various e-commerce brands which include global car giant Ford.

Tom Hall, SEO Account Manager

Tom has over four years of SEO experience helping businesses improve their online visibility and achieve organic growth.

His SEO work has helped generate more visibility for e-commerce brands including Gtech in an increasingly competitive SERP space.

At R&Co Communications, we believe everything starts with a conversation. Want to know how your brand shows up in AI search? Let’s talk

AI Search FAQs

AI search optimisation is the practice of making your business visible in answers generated by AI tools such as ChatGPt, Copilot, Claude, Gemini, Perplexity and many more. It combines SEO, content and PR so AI tools can understand your brand , trust it and cite it when people ask questions related to your products or services.

What our clients say

The team at R&Co really made us feel like we mattered. They were attentive, creative and hardworking, and helped us to raise our profile and media footprint.

David Lloyd

— Headmaster, Solihull School

The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.

Kevin Johns

— Managing Director, Prime Accountants Group

Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.

Nigel Parkes

— Pallet-Track founder