A Traffic-Driving SEO Campaign for e2b
+80%
Increase in Organic Clicks
+600%
Increase in organic Impressions
+118%
INCREASE In Organic Search Traffic
e2b has more than 40 years of experience providing comprehensive logistics solutions to major FMCG brands and SMEs. It includes national and local fulfilment services along with storage solutions and brand support.
The company is a member of the Road Haulage Association and the United Kingdom Warehouse Association, and operates from a sustainable warehouse in Buckinghamshire.
The company needed more eyes and traffic on its ecommerce fulfilment services, which it previously struggled to achieve due to its website. The site had just nine pages and lacked any helpful content to potential new or existing clients.
The website had also never been optimised for SEO, (search engine optimisation), which impacted traffic being driven.
OUR APPROACH
Our SEO team carried out a comprehensive audit and analysis looking at the site and competitors to devise a strategy to develop and optimise the site. We fixed the basic issues and laid the technical SEO foundations and improved the content to make it more user-friendly and easy to find.
R&Co’s creative team created dedicated landing pages so finding out more about each fulfilment service was quicker and more accessible. A targeted content strategy supported each page and aimed to rank for informational queries.
We created content relating to the strategy, which showcased e2b as an industry expert to Google. This meant it would become easier to find in the search engine results pages.
Year-on-year organic traffic has grown more than 118%. Organic impressions are also up 600% in the last six months, and organic clicks are up 80% in the same timeframe. The site now ranks number one for the query ‘3PL partner’, and ranks for 137 terms, compared to just 44 before e2b began working with R&Co.
Learn how our result-driven SEO services can help increase traffic to your website.