Targeted press release to promote Hallmarq Veterinary Imaging’s groundbreaking iNAV technology
Coverage volume: 15 media hits
Estimated views: 9.15k
Total reach: 1.2 million+
Hallmarq Veterinary Imaging is an award-winning global leader in innovative diagnostic imaging solutions. With a global customer base , Hallmarq provides advanced MRI and CT solutions specifically designed for veterinary practices. Its mission is to improve the lives of animals and those who care for them by increasing access to advanced imaging technology through awareness, education and affordable and safe veterinary products.
Hallmarq wanted to promote iNAV, the latest enhancement to its award-winning motion correction software, ahead of BEVA 2025. Our challenge was to secure targeted media coverage in key veterinary trade titles, promoting iNAV to an engaged audience and further solidifying Hallmarq’s reputation for imaging excellence within the veterinary industry.
OUR APPROACH
As veterinary PR specialists, we recognised the importance of ensuring this bespoke press release focused on providing a clear, consistent and positive message. This message was that iNAV motion correction, when used with Hallmarq’s standing equine MRI system, transforms diagnostic capabilities for the lame horse
The timing of the release was also pivotal to our approach – issuing to press ahead of Hallmarq exhibiting at BEVA Congress 2025 to leverage momentum and direct industry professionals to find out more.
This approach lead to us securing media coverage in key business, trade and equine press.
We achieved 15 media hits in key veterinary titles. This supported Hallmarq in its efforts to further establish iNAV and its reputation for imaging excellence, ahead of its key date at BEVA.
All of the coverage received conveyed a positive and informative tone, which featured key messages on iNAV’s benefits and clinical applications.
This coverage equated to an estimated 9.15k of lifetime views and a reach of over 1.2 million.