The R&Co Guide to Reactive PR
Learn how we use reactive PR to gain media coverage, high quality backlinks and position our clients as thought leaders in their respective industries.
October 6, 2025
Drive more leads with SEO
Website leads not quite adding up? With SEO services tailored to accountants and financial advisors, we’ll make sure your website drives more new business leads.
By understanding who your ideal customers are, the problems they face and the advice they are looking for, we will position you as a trusted expert and show that you have the services to help.
About our SEO services for accountants
We know that the finance and accountancy sector is a competitive one.
And we know that success relies on building trust and brand awareness online as much as offline.
Maintaining visibility online through SEO is an ongoing challenge for businesses, particularly for those in the finance space.
To get ahead in the Search Engine Results Pages (SERPs) you need an SEO agency that understands how customers search for accountants and financial advisors.
And crucially, how they research during their decision-making process.
Our SEO specialists have you covered at every level.
How can our SEO experts help accountants and financial advisors?
Our knowledge of SEO and our experience in the accountancy sector means we can deliver measurable results.
What do results look like? More website traffic. And more quality leads via your website.
We’ve worked on all aspects of SEO for accountancy brands to build and maintain their digital presence.
SEO audit & competitor analysis
To understand how well your website shows up in search engines and which competitors are ahead of you
Keyword research
To learn what your customers are searching
Content creation & optimisation
To deliver helpful, optimised content that demonstrates your expertise in the accountancy sector
Digital PR & link building
To gain media coverage and backlinks from relevant regional, national and sector websites
Technical SEO
A digital audit of your website to ensure it runs as smoothly as possible
Local SEO
To ensure you are visible to customers looking for local accountants or financial advisors
Reporting and analysis
To measure the metrics that matter to your firm and ensure they add up
Find out more about our approach to SEO and our impressive results.
The impact of SEO
We increased organic website sessions for Prime Accountants Group by 444% year-on-year with our SEO strategy. Click to learn more.
Organic search traffic is up by 115% for e2b Fulfilment. Discover how our SEO package increased traffic and conversions for the supply chain specialists.
SEO for accounting firms – what you need to know
If your business isn’t being found in Google, it is not demonstrating your expertise in the right way.
Businesses operating in professional services such as accountancy and finance have to work harder to show up in search engines.
Your Money, Your Life (YMYL)
Google prioritises high quality content on matters affecting the health, finances or safety of users – through what it calls Your Money, Your Life (YMYL) topics.
This means that you need to publish helpful, reliable and optimised content to be visible in Google.
Read our guide to digital marketing for professional services to learn more about YMYL and how it affects your website.
A multi-channel approach to marketing accountants
Your clients are increasingly moving between search engines and social media to find answers and solve problems.
If they aren’t treating your marketing channels as separate entities, then you shouldn’t either.
Optimising consistently across different touch points can make you more visible and more memorable online, helping you to reach more potential clients.
R&Co’s multi-channel approach across PR, social media and SEO can help grow your accountancy firm or increase your personal profile as a financial advisor.
Click below to learn more about the approach we take to PR and social media marketing for accountants.
Meet our accountancy SEO specialists
Jack has seven years’ SEO agency experience across a variety of brands, including B2B brands.
He has worked with a wide range of ecommerce and lead generation businesses to increase their online visibility, including e2b Fulfilment and Marshall’s Transport.
Sarah is a PR and SEO specialist with over 10 years’ experience delivering PR and digital marketing campaigns for clients in a wide range of sectors.
Her SEO work has helped our accountancy clients reach the top of Google, while her PR results speak for themselves.
Read our latest blogs on SEO
Loss of keyword visibility as Google removes num=100 parameter
Google’s removal of the num=100 parameter triggered sharp drops in impressions and keyword visibility. Learn more here.
September 23, 2025
Will PR be replaced by AI?
We give our take on an issue which is generating plenty of discussion in the PR world.
September 8, 2025
How will SEO survive the AI revolution?
We break down the current state of the AI overview section and AI mode, ways that AI is changing SEO forever and how to thrive through organic search in this new AI world.
August 14, 2025
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
