A Purpose-Driven Livery Design for IPP
Highlighting IPP's commitment to sustainability
Creative and highly-visible livery design
Increased visibility with targeted PR campaign
IPP is one of Europe’s leading pallet pooling specialists and part of the Faber Group.
The company provides reusable pallet and box pooling services across Europe for fast moving consumer goods and industrial supply chains, operating a pay-per-use model over ownership.
IPP operates within the circular economy and is committed to sustainability.
IPP wanted to raise awareness of the environmentally-harmful process of empty running, where a truck travels without any goods on board.
Empty running is a logistics and supply chain issue that is inefficient, costly and doesn’t positively contribute towards sustainability.
IPP required an educational campaign targeting UK hauliers, retailers and the FMCG supply chain that could demonstrate IPP’s commitment to reducing empty running, while encouraging other firms to do the same.
Livery acts like a mobile billboard that is on display to thousands of people every day, so to achieve its goals, IPP needed a concept that was creative, educational and delivered its key message in an easy-to-understand way.
OUR APPROACH
We developed and executed a design-led campaign that focused on IPP’s response to reducing empty running, while highlighting its role as a pooler of pallets.
The campaign, titled ‘Its What’s Inside That Matters’, communicates IPP’s core service with imagery of its pallets, while underlining its green credentials.
By choosing R&Co’s design services, IPP benefitted from the team’s knowledge and experience of pallet pooling and the wider logistics industry, and our designers liaised with the printers during the complex process to ensure the design was flawless once in situ.
Combining design and PR
To support the launch of the new livery across all of its marketing channels, our logistics PR specialists set up a photo shoot with one of IPP’s logistics partners, F.A. Hawkins, and developed a PR campaign targeted to the logistics and supply chain trade media.
To gain more traction around the launch, IPP also ran a competition giving away 500 free branded mugs, which were placed inside delivery vehicles nationwide.
Hauliers lucky enough to find an IPP mug were also invited to show their support to prevent empty running by sharing a photo on social media.
Our design is now out on the road, adorning trucks belonging to IPP’s logistics partners in the UK and Ireland.
The campaign successfully demonstrated how the solutions that IPP employs ensure supply chains can be run more efficiently and sustainably.
Our supporting PR campaign also achieved great results, including this coverage in Warehouse and Logistics News.
Learn more about our digital design services.