Pallet-Track is one of the UK’s leading pallet networks. From its central hub in Wolverhampton, it handles freight from all corners of the country for manufacturers, retailers, industrial brands and many other sectors.
It also operates a shareholder membership, which features more than 90 hauliers, transport firms and logistics specialists.
Keen to drive brand awareness in the West Midlands – the heart of the logistics industry – Pallet-Track completed a deal with Walsall Football Club.
The sponsorship package included the introduction of ‘The Pallet-Track Stand’ from the 2024-25 season.
Pallet-Track required a simple, but eye-catching design to feature inside the stadium, the branding will also be visible on the front of the ground, on the main stand and its nearby giant advertising board.
As the main stand and advertising face the M6, they would also need to be visible to passing motorists – estimated to be 3.6 million every week.
OUR APPROACH
The company utilised our design services to ensure the artwork was of a high standard and on-brand, while meeting the needs of the client and the club.
The artwork was delivered on time, ensuring the work met all print deadlines in preparation for the start of the new Sky Bet League Two season.
Pallet-Track’s branding now adorns the 11,300-capacity Poundland Bescot Stadium.
The sponsorship and Pallet-Track’s visual presence at Walsall Football Club underlines its status as a key player in the logistics industry and in the West Midlands in particular.
The result is a highly visual banner that is seen by millions of people every week, helping to support Pallet-Track’s brand awareness in the region.
To support the launch of the sponsorship, our logistics PR specialists also gained significant media coverage on the new partnership in the local media, including coverage in Birmingham World, Express & Star and Insider Media.
Learn more about our digital design services and our media relations campaign for Pallet-Track.