e2b Fulfilment: Paid Social Media Case Study
24 leads January–March 2026
£28.94 Cost Per Lead
17% Conversion rate
e2b has more than 40 years of experience providing comprehensive logistics solutions to major FMCG brands and SMEs. It provides national and local fulfilment services along with storage solutions and event logistics support.
The fulfilment specialist approached R&Co Communications with the aim of increasing its social media presence and aligning activity with our SEO campaign.
As specialists in logistics and supply chain marketing, we knew our team had the skills and experience to deliver real results.
e2b’s social media channels lacked a cohesive strategy and weren’t being used for maximum impact.
Our aim was to drive leads via LinkedIn using a paid social media marketing strategy.
OUR APPROACH
R&Co’s social media experts created a custom strategy using a funnel model to drive awareness of e2b’s fulfilment services
Content creation
Our team tested lead generation adverts without gated content, but results were not as strong as we hoped.
This led our specialists to develop a series of case studies with the client and three of its major customers, including UK drinks brands MOJU, Impossibrew and Trip.
The case studies were then used as gated website content, as well as downloadable files.
Ad creation
Scroll-stopping video and traffic adverts were created using the company’s on-brand images and graphics.
These were published and targeted directly at users with relevant job titles in operations and in e2b’s desired industries of retail and food and drink.
To help create leads, we used a retargeting approach to capture website visitors and users who had previously engaged with the video adverts.
We used lead generation adverts from the case study files as gated downloads.
Our team regularly monitored the data and used this to make changes and optimise performance, while monthly reporting enabled us to demonstrate progress.
Over three months, we generated a total of 24 leads via e2b’s LinkedIn account.
Our approach delivered a 17 per cent conversation rate, with a cost per lead of £28.94.
This increase in interest across e2b’s food and drink fulfilment solutions led to tangible results for the business via paid social media marketing.
Paid social media marketing can be a powerful tool, but it works best when approached strategically.
Our social media experts can devise a custom strategy for your company, along with offering organic social media support for an integrated approach.
Want to find out more? Contact our team today.