The R&Co Guide to Reactive PR
Learn how we use reactive PR to gain media coverage, high quality backlinks and position our clients as thought leaders in their respective industries.
October 6, 2025
SEO for the Property & Construction Industry
Do you need to drive more leads through your website?
As an SEO agency specialising in the property and construction sector, we’ll make sure you’re seen in search engines.
Our SEO services are tailored to your business and the needs of your customers.
By understanding your audience’s needs and pain points, we can position your property brand as a trusted expert with the right products and solutions.
All with the aim of increasing website traffic and conversions.
Property and construction SEO services
We know that maintaining visibility online is an ongoing challenge for businesses in the property and construction sector.
Competitors, algorithm changes and AI tools make the ever-changing search landscape difficult to navigate.
To get ahead in the Search Engine Results Pages (SERPs) you need an SEO agency that specialises in the property industry.
What can our SEO team do for your business?
Our knowledge and experience in the sector enables us to develop the right strategy for your business and drive the right audience to your website.
We work with property and construction brands on the following SEO activities to build and maintain a digital presence:
SEO audit
To understand how well your website shows up in search engines
Competitor analysis
To find out who is ahead of you in Google and why
Keyword research
To discover what your customers are searching for
Content creation & optimisation
To deliver helpful, optimised content that demonstrates your authority and experience in the property industry
Digital PR & link building
To gain media coverage and backlinks from relevant websites
Technical SEO
To ensure your website runs as smoothly as possible
Local SEO
To make you more visible to customers looking for local suppliers
Reporting and analysis
To measure the metrics that matter to your business
SEO case studies
We delivered an SEO package with impact for supply chain specialists e2b Fulfilment. Find out how we increased organic search traffic by 115%.
Our team developed a new website and full SEO strategy for our professional services client, Prime Accountants Group. Learn how we increased organic website sessions by 444% year-on-year.
Who we work with
Our team have extensive experience delivering SEO campaigns for consumer-facing and B2B brands.
National housebuilders
Commercial property specialists
Mortgage brokers and advisers
Home and interiors brands
Building product manufacturers & suppliers
Property management
A multi-channel approach to property marketing
Audiences don’t view your marketing channels as separate entities and neither should you. Users move between search engines and social media to find answers and solve problems. By optimising consistently across different touch points, we’ll help you to be more visible online to the audiences that matter.
Find out how our property marketing services can help grow your business.
Meet our property and construction SEO specialists
Jack has seven years’ SEO agency experience across a variety of brands, including in the property sector.
He has worked with house builders to increase their online visibility with local audiences and developed strategies that drive conversions for consumer brands and B2B businesses.
Bernie was a regional newspaper journalist before specialising in property PR. She has successfully delivered regional and national PR campaigns for a number of well-known house builders.
Loss of keyword visibility as Google removes num=100 parameter
Google’s removal of the num=100 parameter triggered sharp drops in impressions and keyword visibility. Learn more here.
September 23, 2025
Will PR be replaced by AI?
We give our take on an issue which is generating plenty of discussion in the PR world.
September 8, 2025
How will SEO survive the AI revolution?
We break down the current state of the AI overview section and AI mode, ways that AI is changing SEO forever and how to thrive through organic search in this new AI world.
August 14, 2025
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
