Social Media for the Property & Construction Industry
Are you looking to make your business more visible on social media? As a social media marketing agency specialising in the property and construction sector, we have the creativity and skills to get you seen.
From scroll-stopping organic content to paid social media that drives leads, our approach to social media marketing builds brand awareness and delivers results for clients in the property industry.
Property and construction social media specialists
As sector specialists, our social media team has extensive experience in developing paid and organic social media strategies that resonate with audiences.
Our property and construction experience includes:
National housebuilders
Commercial property specialists
Mortgage brokers and advisers
Home and interiors brands
Building product manufacturers
Construction and flooring suppliers
Social media case studies
View our organic and paid case studies to see the impact of our social media marketing.
Organic social media for the property and construction sector
All brands need organic social media.
Whether you are a consumer-facing brand (B2C) in the property sector or business-to-business (B2B), social media is an increasingly important marketing tool – one that should be used for communicating with your audience, demonstrating your expertise and acting as a trust signal.
Organic social media strategy
Our team have developed successful organic social media strategies for property specialists including housebuilders, building products suppliers, mortgage advisers and more.
With our experience and knowledge, we will deliver creative content that’s designed to grow your social media presence, build your audience and drive traffic to your website.
Learn more about our approach to organic social media.
Flexible services
With audiences increasingly using social media as a search tool, it pays to be active and visible across multiple social media channels.
We recognise that it can be challenging to keep up with the growing demands of social media marketing, platform algorithm changes and ongoing content creation, which is why we provide flexible support.
Our experts can work with you on any or all of the following activities to build and maintain your social media presence while making every channel work harder:
Social media audit
Organic social strategy
Community management
Content creation
Videography
Reporting and analysis
Paid social media marketing for the property sector
Looking for a new way to reach audiences in the property and construction space? Cut through the noise with paid social media marketing.
Whether you want to target a B2B or B2C audience, we’ll advise on the best platforms and messages to reach the right people at the right time.
We’ll create campaigns that build brand awareness among new audiences, conversion-driving campaigns and retargeting campaigns with consistent brand messaging that gets you noticed and remembered.
Through audience analysis and careful targeting, we’ll identify the most suitable platforms for your paid social media marketing activity and how to get the best results for your property or construction business.
Paid social media is an influential tool in which every construction, property, architectural and engineering business should investigate.
Ready to get started? Talk to our team.
Influencer marketing for the property sector
Successful influencer marketing campaigns are all about finding the right partnerships. To create a campaign that hits all your KPIs, we’ll work to understand the content your audience consumes, the topics that interest them and identify relevant influencers that will resonate with potential customers.
Take a look at our influencer marketing campaign examples for Miller Homes.
A multi-channel approach to property marketing
Audiences don’t view your marketing channels as separate entities and neither should you.
Users move between search engines and social media to find answers and solve problems.
By developing your brand consistently across these different touch points, we’ll help you to be more visible online to the audiences that matter.
Find out how our property PR and SEO services can support your business.
Meet our property and construction social media experts
Komal has a wealth of experience in the property and construction sector. She provides strategic social media consultancy to both B2B and B2C clients and develops impactful organic and paid campaigns.
Kirstie is a social media and creative digital campaigns expert. She has worked with national and international consumer brands across property, pet care, healthcare and FMCG. She combines creativity with a strategic approach to deliver cut-through campaigns.
FAQs
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At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
