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Tom Payne, veterinary PR specialist at R&Co

Tom Payne

Account Director
  • tom@rcomms.co.uk
Linkedin

About

Tom joined R&Co in 2016, following a 15-year career in journalism working at some of the biggest-selling regional daily newspapers in the UK. Tom specialises in media relations and has helped lead the team to achieve outstanding results for our valued clients.

Background

  • Experienced in veterinary, education and legal PR
  • Award-winning former newspaper journalist
  • Media relations expert

Why R&Co Communications?

“Throughout my time at R&Co, I’ve been lucky enough to work with some fantastic clients across a number of different sectors.

“As a former journalist, I enjoy the variety of work the agency carries out. Working with an amazing team is a bonus!”  

Top three moments at R&Co Communications

Securing BBC Breakfast to broadcast live from our client Anderson Moores Veterinary Specialists. A massive amount of leg work went into securing the coverage and it was the most satisfying result of my PR career. I felt very proud after it all went out.

Being part of our award-winning campaigns on Alabama Rot. It’s always a great feeling to be recognised by your peers for your work.

Introducing my long-time friend, drinking buddy, Pickleball competitor and fellow R&Co account director Ian Gallagher to the boss in 2017. I’m still waiting on my recruitment commission!

Read the latest blog posts from Tom Payne

R&Co PR and social media managers pictured in West Midlands

Award-winning R&Co expands with two new appointments

Our top tips for media coverage

How to get media coverage for your business

DOG WHO HAD EATEN 16 GOLF BALLS

How to make veterinary PR suitable for consumers

Old fashioned typewriter with a piece of paper displaying the word 'crisis'

Crisis communications: What is Crisis PR?

Kristany Rawny

Co-Founder
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Kristany Rawny

Co-Founder
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Kristany Rawny

Co-Founder
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Kristany Rawny

Co-Founder
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Kristany Rawny

Co-Founder
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Kristany Rawny

Co-Founder
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Proud to be a member of Coventry and Warwickshire Chamber of Commerce
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Member

Members of the
Chartered Institute of Public Relations

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WE’VE DONE THE DOUBLE! 🏆🎉

🚨 New faces at R&Co! 🚨

It’s our Veterinary PR veteran, Tom Payne’s EIGHTH anniversary at R&Co!🥳

R&Co 🤝 Midlands Marketing Awards

CIPR PRide Awards 2022, PRCA DARE Awards 2023, VMA Awards 2024 PR Campaign, PRCA DARE Awards 2024, PRCA DARE Awards 2025 winner's badges. MMA Awards 2025 Finalists

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