Keeping up with trends is essential for any business, and for new build developers, understanding what potential buyers and homeowners are searching for online can make a huge difference.
Staying ahead of the game means delivering exactly what your audience is looking for – before they even know they need it!
This blog series will cut through the noise and keep you informed about the trends that matter right now.
Why keywords matter
Think of trending keywords as your marketing crystal ball – they give you a sneak peek into what’s capturing people’s interest. Brands can use these insights to create relevant content, such as blog posts and videos. By incorporating these keywords into your website, Google is more likely to pull up your content in search results, increasing visibility and attracting more visitors.
Google Trends is a free tool that analyses the popularity of online search terms across different regions and languages. It provides valuable insights, including:
- Search volume: How many times a keyword is searched monthly
- Trend duration: Whether a trend is short-lived or has long-term potential
- Related queries: Other popular searches associated with a keyword
Growing trend: Gardening
Spring has sprung and so has the UK’s interest in gardening! According to Google Trends, searches in March have been including keywords like: Garden, garden design and garden centre.
After diving into the latest keyword trends related to new builds, gardening stood out again with ‘New build garden ideas’ ranking high among search queries.
As the seasons change and the weather warms up, it seems homeowners are eager to transform their outdoor spaces, especially those in new builds who may be starting with a blank slate.
What’s more, some current breakout garden inspo searches include:
- Garden patio inspo
- Garden wall inspo
- Balcony garden inspo
- New build garden inspo
- Courtyard garden inspo
For the property sector and marketers, this presents a fresh opportunity to craft content and campaigns that focus on outdoor living, landscaping, and making the most of small garden spaces.
Planting the seeds for success
As property communications experts, the team at R&Co has extensive experience in leading the industry’s conversations, creating public relations and digital marketing campaigns that deliver exceptional results.
We know that staying ahead of trends is key to standing out in a competitive market. Understanding what potential buyers and homeowners are searching for allows you to engage with them effectively and provide content that meets their needs.
Our expertise cover:
- SEO: Optimising your website for trending searches
- PR & communications: Building brand awareness through strategic outreach
- Social media: Creating engaging content that connects with your audience
With the right strategy, we can help your brand to cultivate engagement and grow their audience – just like a well-tended garden!
Final thoughts
Trends come and go, but the key to success is knowing which ones to act on. Whether it’s creating content around new build garden inspiration or keeping an eye on the next big thing, staying ahead of search trends keeps your brand in the spotlight
If you’re ready to harness the power of trending keywords, we’re here to help. Find out more about our property marketing services and SEO expertise.
