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Two women working in professional services pictured looking at a computer monitor
In Digital marketing, PR and Communications, SEO, Social mediaPosted March 26, 2026

How to Create a Marketing Strategy for a Professional Services​ Firm

If you're a professional services firm that wants to increase your visibility and win new business, read our tips on developing a marketing strategy.

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Directors at Miller Homes South Midlands pictured with anniversary cake
In Digital marketing, PR and Communications, Social mediaPosted March 9, 2026

How to Deliver Brand Anniversary Campaigns With a Bang

Success, longevity and brand anniversaries should be celebrated. Learn how to maximise the PR and marketing potential of your next brand milestone.

PR
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Dalmatian looking surprised
In Digital marketing, Social media, Veterinary marketingPosted February 18, 2026

How to Create a Social Media Calendar for a Veterinary Practice

Social media is vital for keeping your veterinary practice front of mind. Learn how to plan ahead to reach more pet owners and build your reputation.

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Presenter Nick Baker pictured at Southfields veterinary hospital with staff and spaniel
In Digital marketing, Media Relations, PR and Communications, Veterinary marketingPosted January 27, 2026

R&Co celebrates 20 years as the leading veterinary PR agency

Online, print and broadcast coverage - read about the incredible results we’ve achieved for our veterinary PR clients over the last 20 years.

PR, R&Co, veterinary
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Light bulb illustration on post-it note
In Digital marketing, PR and Communications, SEO, Social mediaPosted January 5, 2026

PR, SEO & Social Media Marketing Tips for 2026

Need to up your marketing game in 2026? Find digital marketing tips on the bad habits to leave behind and the best habits to embrace for the year ahead.

PR, SEO, social media marketing
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Calculator, mobile phone, post-it notes and pens laid out on a yellow background
In Digital marketing, PR and Communications, SEO, Social mediaPosted December 9, 2025

Digital Marketing Tactics for Professional Services

At R&Co, the three main marketing channels we use to run campaigns for professional services firms are PR, SEO and social media. Learn how we use these channels to support professional services businesses that want to improve their online profile.

professional services
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Mobile phone screen showing LinkedIn logo
In Digital marketing, Social mediaPosted November 24, 2025

Are LinkedIn ads worth it?

Read our FAQs to learn more about LinkedIn ads, how to make them effective and how to generate the best return on investment for your business.

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Mobile phone with social media icons
In Digital marketing, Social mediaPosted October 30, 2025

A Guide to Paid Social Media Marketing Campaigns

Find out more about paid social media marketing, why it is important and how it can generate leads and vital brand awareness for your business.

social media marketing
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Brighton pier
In Digital marketing, SEO, Social mediaPosted October 28, 2025

Key Takeaways from BrightonSEO October 2025

LLM visibility and brand building in the AI era were the core themes running through BrightonSEO 2025. Read our key takeaways from the biggest SEO conference.

SEO
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technical SEO
In Digital marketing, SEOPosted September 23, 2025

Loss of keyword visibility as Google removes num=100 parameter

Google’s removal of the num=100 parameter triggered sharp drops in impressions and keyword visibility. Learn more here.

SEO
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AI & SEO
In Digital marketing, SEOPosted August 14, 2025

How will SEO survive the AI revolution?

We break down the current state of the AI overview section and AI mode, ways that AI is changing SEO forever and how to thrive through organic search in this new AI world.

SEO
More
SEO to-do list including link building
In Digital marketing, PR and Communications, SEOPosted July 9, 2025

Backlinks for SEO – why are they important?

How important are backlinks for SEO? Read our guide to find out how to generate quality backlinks through content creation and media outreach.

PR, SEO
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WE’VE DONE THE DOUBLE! 🏆🎉

🚨 New faces at R&Co! 🚨

It’s our Veterinary PR veteran, Tom Payne’s EIGHTH anniversary at R&Co!🥳

R&Co 🤝 Midlands Marketing Awards

CIPR PRide Awards 2022, PRCA DARE Awards 2023, VMA Awards 2024 PR Campaign, PRCA DARE Awards 2024, PRCA DARE Awards 2025 winner's badges. MMA Awards 2025 Finalists

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