Find out more about how public relations is different from advertising and which is the best tactic to use depending on your requirements.
Newsroom
How to Use Influencer Marketing for Your Veterinary Practice
Do you want to reach more pet owners in your local area? Learn how to use influencer marketing to put your veterinary practice in front of local customers.
R&Co’s April PR coverage highlights
Spring well and truly sprung in April, and despite eating our way through a mountain of Easter eggs, our team delivered blooming results for our clients.
How to Use Veterinary Case Studies for Maximum PR Impact
During National Pet Month, we look back at some of our favourite veterinary PR case studies and how we used them to grab the headlines.
Five Reasons Why Your Lead Gen Ads Aren’t Converting
Are your Lead Gen ads delivering a lower conversion rate than expected? Find out how to improve conversion rates and boost ROI.
Professional services marketing: How to increase AI search visibility
R&Co’s PR specialists share top tips on how to optimise your digital marketing and outreach strategy for greater brand visibility in AI search.
R&Co’s March PR coverage highlights
While the first flowers of spring were making an appearance, we made sure our PR results continued to bloom for our clients.
Advantages and disadvantages of social media marketing
Learn about the advantages and disadvantages of social media marketing and how we use social media to help businesses become more visible.
How to become a thought leader using PR and content marketing
Find out how to use PR and content marketing to become a thought leader in the media and in search engines.
Financial Promoter FP Live! 2026 – What We Learned
A social media crisis can take many different forms and it can escalate quickly. Learn how to prepare for and handle a veterinary social media crisis.
CMA review: Why your vet practice’s new PR era is just beginning
With the CMA review into the veterinary industry now complete, a comprehensive PR plan will help practices navigate the future with confidence.
How to Create a Marketing Strategy for a Professional Services Firm
If you're a professional services firm that wants to increase your visibility and win new business, read our tips on developing a marketing strategy.