My 1st Years: Ecommerce Digital PR Case Study
23 pieces of top-tier coverage
Average domain authority of 78
11 pieces of linking coverage
My 1st Years is a UK-based children’s toy and clothing ecommerce retailer, known for its personalised products.
My 1st Years required digital PR to boost its ongoing SEO strategy.
The website lacked high-quality backlinks, which were needed to support its visibility in search engines within a crowded ecommerce market.
OUR APPROACH
As all of My 1st Years’ products can be personalised, it holds a wealth of data on names and as a result, its team are experts on baby naming.
We worked with the client to analyse its data, giving us insight into the popularity of baby names and the ability to spot emerging trends.
We analysed this data with the help of the My 1st Years team, delving into their considerable insight on baby naming trends and understanding their sources.
Combining this expertise and data, we predicted some of the baby names which were set to be big in 2026.
Our baby names for 2026 campaign achieved 23 pieces of top-tier media coverage, including 11 pieces which linked back to the client’s website.
Coverage was included from media including The Sun, LADBible, and top-tier parenting website MadeForMums.
“We loved working with R&Co Communications, they are a great team who delivered some amazing results for our lovely brand. Really great ideas and excellent communication – highly recommend.”
Molly Ejdowski, Brand Marketing Manager, My 1st Years
Looking to give your ecommerce brand an online boost? Our digital PR and SEO teams can make your website more visible in search engines. Talk to our team to learn what a campaign could look like for your business.