IPP: Logistics & Supply Chain PR Case Study
143 pieces of coverage in 2025
1.65 million estimated views
88 backlinks earned to IPP website
IPP is one of Europe’s leading poolers of sustainable wooden pallets for fast-moving consumer goods (FMCG) supply chains.
Our challenge was to ramp up a well-established PR campaign for IPP, focusing on delivering more expert commentary on industry issues and using PR to earn more high-quality backlinks as part of our SEO activity.
OUR APPROACH
As experts in logistics PR we kept a close eye on the news agenda to secure comment opportunities for areas of specialism for IPP, such as its role in the circular economy and its implementation of Internet of Things (IoT) technology across its pallet pool.
These reactive PR pieces positioned IPP as a voice of authority in the industry.
We also planned and executed a successful link-building campaign, commissioning original research into empty running figures for the UK and Europe – the return mileage completed by vehicles without goods on board.
We achieved nearly 150 pieces of coverage for IPP across 2025, including highly-relevant comment pieces from Fresh Produce Journal, Sustainability News and RCR Wireless News.
Our data-led PR around empty running figures earned multiple links from new website domains, including Fleet News and Transport News.
Key logistics titles such as Motor Transport, Freight Business Journal and Logistics Manager regularly featured IPP during 2025, while regional B2B websites such as Insider and Business Desk covered a spate of promotions and new appointments, further highlighting the business as an employer of choice.
Learn more about our logistics PR and marketing services or contact our team today.