Celebrating National Apprenticeship Week with Miller Homes
5 apprentices from across 5 regions
1,255 total engagements
997 total post clicks
Miller Homes is a national housebuilder with a growing Early Talent population, spanning Site Management, Technical, Commercial and Land roles across regional offices and live sites.
Its Early Talent Scheme now accounts for a notable proportion of the workforce, reflecting a long‑term commitment to developing the next generation of housebuilding talent.
For National Apprenticeship Week 2026 (9-15 February), Miller Homes wanted to spotlight the impact of its Early Talent Scheme and the breadth of roles available across the business.
The brief was to create a hero video, plus supporting cut‑downs, that felt real, relatable and regionally representative, while still polished enough for their national LinkedIn channel.
The content needed to bring together apprentices from multiple regions into one cohesive story, capturing both office and site‑based roles and focusing on their experience, development and future with Miller Homes.
OUR APPROACH
R&Co, as the appointed PR and social media agency for the housebuilder’s Midlands and Southern regions, designed a multi‑location filming project.
It was developed so that it could be scaled nationally and edited centrally into a single group video, accompanied by a series of shorter social clips.
Building the narrative
We worked with Miller Homes’ central and regional marketing teams to refine the narrative and question set.
This included developing an interview framework around motivations, day‑to‑day responsibilities, support, and a ‘one word’ summary of their apprenticeship experience.
Filming was scheduled across regional offices and development locations across the East Midlands, West Midlands, South Midlands, Southern and South West regions of the group.
Our property social media specialists captured a mix of site‑based and office‑based interviews, along with cutaway footage that brought each apprentice’s environment to life.
All raw footage was supplied to the central team for editing into two LinkedIn video assets: a hero film and a follow‑up ‘one word’ reveal edit.
The LinkedIn videos showcased real apprentices across multiple regions and disciplines, underlining the scale of the Early Talent Scheme and the support available to new starters.
Shared during National Apprenticeship Week, the content reinforced Miller Homes’ reputation as a people‑centric, early‑talent employer and provided a repeatable regional‑to‑national model for future people‑focused storytelling across its UK operations.
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