Professional Services - Reactive PR & Expert Commentary
248 pieces of coverage
5.82m estimated online views
223 backlinks
Blythe Liggins Solicitors is a Leamington Spa-based legal practice, with teams including dispute resolution, wills and probate, and personal injury .
Our objective was to promote Blythe Liggins’ service offering for dispute resolution cases through PR.
OUR APPROACH
As part of our PR strategy, we identified that there was growing media interest in everyday neighbour disputes, including giving advice to people on the legal standpoint and what they should do.
We spotted an opportunity to use reactive PR to provide expert insight from Jagdeep Sandher, Blythe Liggins’ head of dispute litigation, as an expert in his field. Our strategy was to build authority, achieve coverage and build backlinks.
Our reactive PR work saw us pitch expert comment on topics including:
- Can I cut my neighbour’s tree if it’s hanging into my garden?
- Can I paint my side of my neighbour’s fence?
- Can my neighbour stop me from converting my loft?
Jagdeep’s expert comments were run on websites including Express.co.uk, The Mirror, Daily Record, Wales Online, Manchester Evening News and Ideal Home, with backlinks earned to various pages on Blythe Liggins’ website from websites including Express.co.uk.
We also built and nurtured relationships with journalists by providing quality content quickly, leading to repeated opportunities to provide commentary, and ultimately resulting in additional media coverage.
Coverage was achieved from websites with an average domain authority of 57, which demonstrates the quality of the national and regional news websites which coverage appeared on.
Take a look at more of our reactive PR examples, or to learn more about our professional services PR and marketing services, contact our team today.