Driving online purchases for Protyre Autocare
32:1 return on ad spend in Q2 2026
3,824 purchases
£4.69 cost per purchase
Protyre Autocare is the UK’s fastest-growing supplier and fitter of tyres and provider of automotive services, with a network of 184 centres across the UK.
As the UK’s fastest-growing fast fit garage, Protyre Autocare required a paid social media campaign to grow visibility and increase conversions in a highly-competitive marketplace.
The requirement was to create a campaign which delivered always-on visibility, plus sales in line with the client’s promotional calendar.
OUR APPROACH
Using our expertise in running transactional social media campaigns for large B2C clients, we created a campaign which ensured maximum impact for several promotions at various stages of the purchasing funnel.
The approach was awareness (video view ads) with seasonal, brand level messaging, traffic ads to offers pages and then retargeting ads with promotional messaging optimised for purchase conversions.
Our automotive social media marketers used this funnel approach alongside a successful MOTs retargeting campaign where customers due their MOT within the next month were shown reminder and promotional messaging to drive repeat customer purchases.
The campaign delivered a very strong return for Q2 2026.
It generated a 32:1 return on ad spend, blended across full funnel, with 3,824 purchases at a cost of £4.69 per purchase.
This gave us an overall 11 per cent conversion rate and a clear uplift in key performance indicators in vs Q2 2025 (27:1 ROAS and £4.86 cost per purchase).
To find out more about how R&Co Communications can help you drive results through our integrated PR, SEO and social media services, please get in touch.