Media management for Zak O’Sullivan Racing
media coverage from key industry titles and broadcast media
regular updates to zak's website
created regular newsletters which were sent to sponsors
Zak O’Sullivan is one of British motorsport’s brightest young prospects. Signed by the legendary Williams Formula One team to its driver academy and racing for Carlin in FIA Formula 3, Zak is showcasing his talents on the world stage.
We worked with Zak and his family during the 2020 and 2021 season, where our brief was to gain regular media coverage celebrating his achievements in the motorsport press, with broadcast media and in regional press.
OUR APPROACH
We produced content from every race weekend, maintained Zak’s website and designed regular eNewsletters for sending to his sponsors.
Content was covered by hugely-respected industry titles Autosport and Motorsport News, plus local titles across Zak’s home county of Gloucestershire. We secured regular broadcast coverage with BBC Radio Gloucestershire, as well as TV coverage celebrating Zak’s GB3 Championship success on BBC Points West.
Zak is set for great things and we’re exceptionally proud to have supported him in his first steps towards the top.
We developed a great relationship with the company, and would thoroughly recommend R&Co.
Ali O’Sullivan
Zak O’Sullivan Racing Limited