SEO
Googlebot
The Search Engine giant, Google, has confirmed a couple more ways to make Googlebot crawl more. Gary Illyes, an analyst at Google Search team, said:
“Generally, if the content of a site is of high quality and it’s helpful and people like it in general, then Googlebot–well, Google–tends to crawl more from that site…”
While Google never explains what the signals are of high quality and helpfulness that will trigger Google to decide to crawl more often, measuring user time on your website, and your bounce rate should help to indicate if people find your content high quality and if they ‘like it’ or not.
Gary also suggested that consistency of content quality is important to ensure Google crawls your site regularly:
“…if we are not crawling much or we are gradually slowing down with crawling, that might be a sign of low-quality content or that we rethought the quality of the site.”
While this isn’t exactly new knowledge, it’s interesting and helpful to see Google sharing ways of improving site ranking, when they’re usually so cagey with this information.
If you’re struggling to get your content to rank, read our new blog post on ‘what is helpful content according to Google’.
Social Media
Reddit continues to grow, and Meta isn’t slowing down it’s AI offerings any time soon!
Meta
Meta is continuing to double down efforts in AI. Speaking about how AI will Facebook, Mark Zuckerberg said:
“Every part of what we do is going to get changed in some way [by AI]. [For example] feeds are going to go from – you know, it was already friend content, and now it’s largely creators. In the future, a lot of it is going to be AI generated.”
Personally, I don’t think this is a good thing for the platform or its users. You’ll have no doubt seen a huge increase in AI content on your feed, with thousands of likes and comments that will leave you saying “wait, people actually think this is real?”.
Reddit’s daily active users has increased by 8.5m in quarter two, reaching 91.2m users worldwide. What’s equally impressive is that their numbers inside and outside the US have seen equal levels of growth. Additionally, its weekly average users were at 342.3 million in the second quarter, up 57% year-over-year.
This means, Reddit sees almost four times as many weekly users as it does daily, which is considerably more than the social app average, which is closer to twice as many weekly users.
Reddit also saw $281.2m in revenue for the same quarter, which is a 54% increase year-over-year. Reddit’s improvements in its ad products have played a significant role in its revenue growth, so you can expect to see further improvements in the future.
Each carousel post can now have up to 20 photos or videos, which has doubled from 10!
It’s helpful to have the freedom to post more content in our carousels, and it’s exciting to see how the community responds to this change. Will we see more creative content? Or will we see more of the same photos from our friends’ latest holiday?
For support and advice on PR, social media and SEO, contact our team.
