Professional Services - PR Case Study
19 pieces of reactive commentary
252 million online readership
9 pieces of top-tier coverage
Prime Accountants Group is one of the West Midlands’ leading independent accountancy practices, with offices in Solihull, Birmingham and Coventry.
Our aim was to generate top tier coverage for the client to supplement our drumbeat of positive local and regional PR, earning links to support our SEO activity. The topics were carefully chosen to demonstrate subject expertise and trustworthy opinion on financial matters.
OUR APPROACH
We used tried and tested reactive PR strategies to pitch Prime’s experts to key titles across the spectrum of national and financial press.
The key to reactive PR is responding quickly – sometimes within the hour – to ensure placements aren’t snapped up by other contributors.
This enabled us to build trust with journalists, giving us a better chance of securing placements in the future.
By working closely with the client and reacting quickly to journalists’ requests, we were able to secure multiple hits on national websites talking on a variety of topics:
- A little-known inheritance tax rule which can reduce the overall rate by four per cent – covered by The Express (DA93) and Birmingham Live (DA89), both with backlinks to the Prime Accountants Group website
- Expert comment on tax rules for the self-employed was used by The Sun and The Scottish Sun
- Advice for the upcoming Making Tax Digital law change was covered by Sage (DA84), along with a backlink
As well as building brand awareness for Prime through websites which receive many tens of millions of visitors every month, securing quality links via PR outreach had a direct impact on the domain authority and visibility of Prime’s website.
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