Experts in social media management
The West Midlands social media management agency that gets people talking
We’re experts in social media management. As your social media marketing agency, we’ll use our expertise to help you build your online audience with engaging content that delivers a return on your investment.
Our Birmingham and Warwickshire-based team are experienced in helping brands use social media to achieve their objectives. Whatever your budget, platform or goals, we’ll deliver thumb-stopping social media campaigns.
A creative social media marketing company
Our team of social media experts will immerse themselves in your brand, capturing your unique tone and engaging your audience.
Using cutting-edge social media management tools and advanced social listening tools, we gain valuable insights into audience journey and industry trends, ensuring our strategies are always ahead of the curve.
Whether it’s creating snappy videos for Instagram or TikTok, we stay updated on the latest social media trends to ensure your content remains fresh and engaging.
With our expertise in B2B marketing on LinkedIn, we help your brand reach the right audience.
Our services include:
- Social media audits
- Strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Reputation management
- Social media consultancy and training
We’re used to working alongside in-house teams in Warwickshire, the West Midlands and beyond to create and maintain a thriving social media presence – whether that’s working as part of one big team together or delivering training to client-side teams.
Our approach to social media marketing
Your social media should seamlessly integrate with your overall marketing. The right strategy can achieve your goals and deliver significant benefits. We’ll identify the best social media platforms for your business, supporting maximum impact and engagement.
As your social media agency, we tailor our services to your needs.
Led by our social media account directors, Komal Khedkar and Kirstie Robinson, we can act as a social media manager for all your organic and paid social activity.
We’ll manage the whole process for you, giving you complete peace of mind that your platforms and reputation are in good hands.
Organic social media management
We creatively tell your brand’s story on social media, connecting you with your audience through inspiring content and targeted campaigns that drive growth and business success.
Paid social media management
We’re experts in running structured and targeted paid social campaigns, delivering results and measurable returns for every client.
We’ll develop a paid strategy to help drive brand awareness and website traffic through targeted and creative ads. We can even create a dedicated landing page for your campaign that also works for SEO.
Influencer marketing for Ikoyi Chapmans
We achieved almost 3,000 media hits for veterinary group Linnaeus in 2021 – including international, national, broadcast and regional coverage.
Influencer marketing for Ikoyi Chapmans
We worked with influencers to raise the profile of a Warwickshire-based drinks brand with an event in Birmingham.
Paid social media campaign for Pallet-Track
We worked with West Midlands logistics specialists Pallet-Track on a paid social media campaign to increase brand awareness in the Brighton area and support volume growth.
The team creates and curates engaging social media content to ensure a regular flow of posts which support timely messaging and wider marketing objectives.
We’ve enjoyed significant yearly increases in reach, engagement and audience growth due to working with the R&Co team, who are also on hand to deal quickly and efficiently with any reputation management issues.
Jasmine Lancaster
Social media manager, Linnaeus Group
Social media marketing FAQs
Why is social media marketing important?
Having a professional social media presence is essential for every business. Whether you are marketing to a B2C or B2B audience, social media is where your customers are – 86.4 percent of UK internet users accessed at least one social media platform in January 2023 and the average time spent on platforms is one hour and 56 minutes per day.
Social media is an important marketing tool for businesses because potential customers are likely to look for your business on there. Audiences are looking for trust signals, so how your business behaves on social media helps to gain the trust of new customers.
Users will be looking for reviews of your products or services, for customer service queries, and even how you respond to complaints. That’s why having a social media presence which can be professionally managed is imperative.
Social media marketing is also great for generating sales or leads and building your brand. As well as running paid advertising which is shown to your target audience, you can share content which helps to humanise your brand and position you as thought leaders, demonstrate your eco credentials or show your support for local good causes.
Wondering whether organic or paid social media is the best approach for your business? Read our blog post on organic social vs paid social to learn the benefits of each channel.
How can R&Co Communications support businesses with social media marketing?
How to create social media content
What is paid social media advertising?
How does paid social media work?
Why is paid social media important?
Is social media marketing effective?
At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
What our clients say
