Our PR team have clocked up almost 5,000 media hits for our clients in 2024 – well, what do you expect from the Midlands PRCA Dare Awards Small Consultancy of the Year?
We’ve helped launch a new veterinary hospital in Basildon and a practice in Kidderminster, plus new developments for our housebuilder clients across the Midlands and South of England, with regional, national and trade coverage.
Our stories have landed international hits and national broadcast coverage, and our campaigns have even helped us bring home three trophies this year – did we mention we’re an award-winning PR agency?
Let’s take a look at the campaigns that our PR pros are most proud of, as well as PR examples from brands and charities that have been at the top of their game in 2024.
Sam Smith’s favourite PR campaigns of 2024
Our property and construction PR expert, Sam Smith, ensured our housebuilder client Miller Homes had a birthday celebration to remember.
Sam said: “R&Co’s social media campaign for Miller Homes 90th anniversary, which achieved fantastic results with 183,350 views across Instagram, Facebook, LinkedIn and TikTok.
“We used a soft, playful approach to showcase how Miller Homes was celebrating its 90th anniversary in 2024 with customers across the country, while showcasing how the quality of their homes has remained unwavering since 1934.”
PR inspiration of 2024
Sam added: “A national campaign which really caught my eye is a recent one from Women’s Aid.
“The charity’s 2024 campaign on domestic abuse shows women are two to three times more likely to be harmed by the person they live with, versus a fire or traffic accident.
“These are staggering figures which have been brought to life with a series of videos that have real impact, highlighting the issue as a national emergency.
“It’s a powerful campaign, launched at a perfect time before the festive season when research shows cases increase, which uses data to tell the story of domestic abuse in a relatable way.”
Tom Payne’s favourite PR campaigns of 2024
Our veterinary PR specialists are always at the top of their game, and 2024 has been no different.
Account director Tom has been working in veterinary PR for nearly a decade. His skills and experience have been instrumental in raising awareness of fatal dog disease Alabama Rot on behalf of Anderson Moores Veterinary Specialists, whose specialists are the UK’s leading experts on the condition.
Tom said: “For me, it has to be our campaign on Alabama Rot, which not only achieved incredible results in terms of media coverage but also raised awareness of a serious condition.
“Between myself and Rob Beasley, we carried out some really sensitive interviews with owners who had lost their dear pets in really horrible circumstances.
“Each family we spoke to showed courage to talk about their losses to help others identify symptoms and raise awareness of Alabama Rot.
“We then achieved some amazing results, including broadcast coverage on BBC Breakfast and ITV News, which hopefully played our part in putting the disease front and centre in dog owners’ minds.”
Best PR campaign example of 2024
@currys The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral ♬ original sound – Currys
Ian Gallagher’s favourite PR campaigns of 2024
The team’s PR campaign for Anderson Moores Veterinary Specialists on Alabama Rot achieved significant media coverage which drove so much interest from dog owners that it became a number one trending search on Google and an award-winning campaign for our team.
Ian said: “We’ve worked on raising awareness of Alabama Rot for several years now, but we’ve had to adapt and grow our PR campaign to reach a larger audience as the number of cases has increased.
“There were a record number of cases this year, so our campaign focused on making pet owners aware of the symptoms of the disease and hotspot locations where cases had been recorded.
“The campaign achieved incredible coverage online, in print and across broadcast, which drove record traffic to Anderson Moores’ dedicated Alabama Rot website and won the PR Campaign Award at the Veterinary Marketing Association Awards 2024.”
Best PR example of 2024
He added: “There’s one campaign that’s really stuck with me this year and that’s the McDonald’s McRib comeback.
“This was genius marketing from Leo Burnett. The idea to send out an ‘error message’ via push notification which mentioned the McRib showed a superb grasp of how the modern media world moves.
“It showed an innate understanding of the interest this would generate, the subsequent searches it would lead to on Google and socials, and how that would turn into reams of free coverage on socials and web when trends reporters caught wind of it.
“I’ve always enjoyed seeing how comedian Joe Lycett manipulates the media by cleverly teasing things on his socials – some of which turn out to be true and others less so, but always delivering the result of coverage, clout and conversations.
“What Leo Burnett has done here is right out of the same playbook, and it worked a treat.”
Sarah Ross’ favourite PR campaigns of 2024
This year, our PR and SEO team were tasked with launching new veterinary practice, Maggie and Marlow, in Kidderminster on behalf of veterinary group, Linnaeus.
Sarah said: “The client required a creative PR campaign to build brand awareness in its local area, and digital PR activity to support the visibility and authority of its new website.
“By using data-led storytelling, we were able to create digital PR campaigns that focused on key seasonal topics, including Bonfire Night and Christmas.
“We analysed search behaviour to understand pet owners’ biggest concerns around fireworks and provided expert advice on how to keep pets calm during Diwali and Bonfire Night.
“We also found a huge spike in searches related to dogs eating chocolate during the Christmas holidays and Christmas jumpers for dogs, and used this to raise awareness of the potential hazards these can pose to pets.
“The campaign achieved coverage in the regional, national and broadcast media, and positioned Maggie and Marlow as the experts on these issues.”
Favourite PR example of the year
Do you need help making your PR campaign stand out in 2025? Talk to our team to find out how we can achieve headlines for your business or learn more about our PR services.
