Build your brand with PR
Do you want your senior team to be seen as thought leaders? As specialists in delivering PR for accountants and financial advisors, we’ll position you as experts in your sector.
We’ve worked with accountancy firms for over a decade, gaining top tier media coverage and helping them win awards.
Contact our team for a PR consultation, or read on to learn how we create public relations campaigns that achieve exceptional results and get people talking.
What are the benefits of PR for accountants and financial advisors?
PR can put you in front of the audiences that really matter to your business.
With the right strategy in place, public relations will build your reputation as an accountant or financial advisor, both online and offline.
Build trust
When potential clients see your experts quoted in the press, that builds trust.
So does sharing news about your successes, from major appointments and investments to client wins and case studies.
Sharing knowledge and advice through PR showcases the high-level expertise and experience of your team.
Stand out in a competitive market
We don’t do PR fluff. As former journalists or trained journalists, our team has a nose for real news, so we know how to get headlines about your accountancy firm in the titles that your audience reads.
And, ultimately, stand out from your competitors.
Your presence in the media directly impacts how visible you are in search engines and AI platforms.
Keeping your brand and your financial thought leaders in the media spotlight can support your SEO and AIO strategy.
Accountancy case studies
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PR services for accountants and financial advisors
Your PR strategy is tailored to the needs and goals of your accountancy or financial advisory firm.
It’s designed to reach your audience via the media they consume with a range of campaigns and tactics.
Media Relations
Proactive PR can be used to build your business’ reputation in the regional, national and trade media.
Thought Leadership
Opinion pieces help you drive discussion and position your specialists as industry leaders.
Reactive PR
Reactive PR enables you to provide commentary to trending news stories or features where expert opinions or advice are required.
Digital PR & link building
We build your online reputation with campaigns that positively impact your SEO and AIO strategy.
Crisis communications
To protect your reputation and support your business in the event of negative press or online comments.
Award entries
Celebrate your biggest successes and business wins by entering you for national, regional or trade awards.
Speaking opportunities
Media relations doesn’t just cover the written word. We’ll set up opportunities for your experts to speak in rooms with real influence, from conferences to podcasts.
The team at R&Co are professional, knowledgeable and a pleasure to work with.
Their expertise in all aspects of PR is evident, but what has impressed us most is their copywriting ability and understanding of the written press.
They consistently deliver high-quality content, know how to craft messages that resonate with the target audience, and provide valuable strategic insight to help maximise media exposure.
How we help accountants
Accountancy topics that work well for PR include:
- Tax changes
- Budget announcements
- Making Tax Digital
- Small business issues
- Recruitment challenges
- Appointments and investments
How we help financial advisors
Newsworthy topics that provide valuable PR opportunities for financial advisors include:
- Retirement planning
- Wealth management
- Investment trends
- Pension reforms
- Inheritance tax
- Financial wellbeing
At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
FAQs: PR for accountants and financial advisors
What is financial PR?
Financial PR is about making complex financial topics accessible, building trust through credible media coverage and showcasing the expertise within a business.
By combining thought leadership, media relations and digital visibility, PR agencies help financial brands strengthen their reputation and reach their target audiences.
Why do accountants and financial advisors need PR?
How to choose a PR agency for your accountancy or financial services firm
Can PR help my accountancy firm show up in AI?
Why choose R&Co for accountancy PR?
With decades of delivering PR campaigns for accountants under our belts, the coverage and impact of our work really adds up.
Our sector specialists understand the topics that generate headlines and discussion, and we work with our clients to develop campaigns that get results and build reputations.
We’ve secured coverage in The Sun, Daily Express, Saga, Money Week, The Law Society Gazette, Accountancy Today, The Accountant and more.
Meet our accountancy PR experts
Ian spent a decade working in regional press so he has a keen eye for a strong story.
He has specialised in PR for over seven years and uses his in depth knowledge of the media to successfully deliver campaigns for our clients in the professional services sector.
Sarah is a PR and SEO specialist with over 10 years’ experience delivering PR and digital marketing campaigns for clients in a wide range of sectors.
Her SEO work has helped our accountancy clients reach the top of Google, while her PR results speak for themselves.
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FAQs
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What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
