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Autumn Budget:
The Autumn Budget is one of the biggest events in the calendar of accountants and financial advisers, but it’s also one of the most competitive.Â
Searches around the government’s annual major fiscal statement spike quickly, as business owners and individuals seek to understand what it all means for their finances. Â
For the businesses with the time and resources, the Budget offers a real opportunity to position themselves and their experts as the industry’s thought leaders.Â
How to use the Autumn Budget to market your business
From the moment Chancellor John Healey begins to share Labour’s tax and spending plans on October 28, journalists and audiences will be looking to translate his announcements into jargon-free explanations.Â
If you’re an accountant or financial adviser who can react quickly, the event is the perfect platform to demonstrate your experience and knowledge.Â
To cut through the noise and ensure your thought leaders are heard, you need the right PR and marketing strategy.  Â
With over a decade of experience delivering PR and digital marketing to the accountancy and finance sectors, R&Co Communications has provided proactive and reactive communications support through many a fiscal statement. Â
Here, we’ve pooled our expertise across PR, social media and SEO to develop How to Use the Autumn Budget to Market Your Business – a guide to help you maximise your visibility during the Budget in the AI era. Â
What’s in the digital marketing guide?
How to Use the Autumn Budget to Market Your Business includes advice on how to use PR, SEO and social media marketing before and after the event gain visibility in AI platforms.Â
The guide provides actionable tips to help accountants adapt their Autumn Budget analysis and response to better fit how AI platforms process and cite information.Â
PR tips
- National and regional media coverage have less value in AI as some of the biggest titles block AI crawlers, including BBC News and MetroÂ
- Learn how trade titles are filling this gap in the era of AI Â
SEO tips
- SEO isn’t instant – publish an optimised preview page ahead of 28th October and update with analysis after the eventÂ
- Structure content by using questions as headingsÂ
Social Media tips
- LinkedIn is the second most cited domain across ChatGPT, Perplexity and Google AI Mode, according to analysis by Semrush Â
- Learn which type of content is cited most often Â
The digital marketing landscape is changing rapidly and AI has introduced a new challenge for businesses.Â
We appreciate that it can be difficult to keep up with these changes when marketing isn’t the day job and the goal posts are moving so quicky. Â
Research shows that PR, SEO and social media are all feeding into AI results, so knowing how to join up these activities will help firms to increase their discoverability and win in the AI era.
Account Director at R&Co Communications
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Do accountants and financial advisers need to be visible in AI?
More than 60% of high earners use AI daily, versus just 16% of lower paid workers, a Financial Times commissioned survey of 4,000 UK and US workers found.Â
Ofcom’s News Report 2026 found that one in five UK adults are now using AI tools such as ChatGPT to keep up to date with the latest news.Â
Global research from HSBC found 73% of affluent and high-net-worth investors use AI tools for finance and investment research but human expertise are still the main source for investment advice for 62%.Â
Do you want to gain top tier media coverage, number one positions in Google and drive new business leads through AI?
Complete the form below to book a 20-minute consultation with our accountancy and finance SEO and PR specialists.
At R&Co Communications, we believe everything starts with a conversation – so let’s talk.
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FAQs
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What our clients say
The team at R&Co have transformed our profile in our key trade and consumer target media, consistently getting our key messages across and setting and smashing coverage records as they go.
— Head of communications, Linnaeus Group
The team are constantly on the ball and are full of ideas to get Prime’s name into the press, which they always do successfully.
— Managing Director, Prime Accountants Group
Working with R&Co has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector.
— Pallet-Track founder
