Birmingham’s award-winning digital PR agency

PR can be used to help a company communicate more effectively with new or existing audiences. Whether you are product or service-led brand, public relations enables you to talk about your organisation in a creative way while raising brand awareness.

We have a wealth of experience within our team, which is comprised of experienced PR practitioners, former journalists and former in-house marketers.

By combining this range of knowledge and experience, we create PR plans bespoke to each of our clients which are engaging, creative and fulfil their corporate objectives. 

Our PR services include workshops and story mining sessions, where we work with you to develop campaigns that engage, entertain and educate your audience. 

Take a look at our award-winning healthcare PR campaign for Anderson Moores Veterinary Specialists (AMVS) to find out how our communications agency raised awareness of the dangers of canine disease, Alabama Rot, among dog owners. 

Good PR can take many forms and deliver many benefits. A good PR and comms strategy should be designed to reach a brand’s target audience and can incorporate both traditional and digital activity.

While there is some debate around traditional PR vs digital PR, we are well-versed in both and believe that there is significant crossover. Our PR and comms team are digital-savvy and adept at developing digital PR campaigns that also benefit SEO.

At R&Co, we are skilled in creating campaigns that fulfil some of the measures of success which might be considered more as part of ‘traditional PR’, such as ROI, increased brand awareness and increased lead generation. But we can also measure digital metrics, including search behaviour and referral traffic. Learn how we measure PR success.

When it comes to backlinks, our team understand the benefit of a quality backlink and can generate creative campaign ideas to generate links and increase the visibility of your website in search engines.

Our approach starts with understanding who it is you want to communicate with, from existing audiences to potential new customers. We’ll research who they are and the type of media they consume to help inform our strategy and develop creative ways to talk to your target audience.

We believe that good PR relies on agility and innovation. That’s why our team keeps up-to-date with the latest industry practices, to ensure that we are always current in our thinking and can provide our clients with the very best approach.

To see what good PR looks like in action, take a look our case studies.

The power of public relations is well recognised in building and maintaining brand awareness online and in print, but its benefits also support wider marketing efforts.

Audiences are bombarded with brand messages, so businesses need to shout louder than ever before to maintain an online presence.

Public relations can support a wide range of marketing channels, such as SEO, email marketing and social media, by providing helpful content that is of value to audiences and can be shared online.

PR works as an SEO tactic to build backlinks and website authority, but it can also be used creatively to drive demand for products or services by increasing online searches.

Public relations is also an important part of the marketing mix because it is earned media. To earn its place in the news, a story must be of interest to audiences and have news value, and because it is earned rather than bought, it is viewed as more trustworthy than advertising.

Find out more about our full range of marketing services, which include social media, digital marketing and more.

Public relations should never be considered a form of ‘free’ advertising or as an alternative to advertising.

All marketing activities generally fall under one of three banners: paid, earned and owned.

Paid media includes all forms of advertising, such as pay-per-click (PPC), paid social media and sponsored content, and its messaging can be fully controlled and approved by the brands that use them.

Public relations falls under the banner of earned media and relies on the creation of newsworthy content to earn its coverage. While PR can be used to influence audiences and deliver key messages, it is journalists and editors that control how those messages appear in print.

This is where using the services of a PR company can really help you to get the most out of earned media. 

Owned media refers to platforms that are owned and controlled by a brand, including social media, blogs, email marketing and YouTube channels. This enables brands to fully control the messages that are conveyed by these platforms.

Public relations can be used strategically to support lead generation and increase sales.

For B2C and ecommerce brands, we can utilise a variety of tactics, such as product placement in shopping and gift guides, to drive traffic to your website and increase sales.

For B2B and lead generation, our approach will focus on building trust via proactive and reactive media relations, positioning your brand as industry thought leaders. Learn how to become a thought leader.

Through Google Analytics, we can measure the impact of a PR campaign on website visitors, engagement and conversions, and analyse its affect on wider business objectives.

Read about our PR work with leading veterinary brand, Linnaeus, to discover how R&Co’s approach can be used to support B2B and B2C business objectives.

The biggest advantage of public relations is that it provides an unbiased, third-party endorsement of your brand. PR relies on what other people – mostly journalists – say about your brand, rather than what you say about it, making it much more trustworthy than advertising.

It can be difficult to measure the exact return on investment from your PR activity, when compared to other marketing channels, particularly digital ones.

However, it is possible to monitor increases in brand searches, visitors to your website and the referral traffic your website receives from media websites. All of this helps to demonstrate the value of PR to your organisation.

It’s important to note that your news isn’t guaranteed to be publish verbatim; how, when and where your story appears is all down to the journalists and editors of our target media. With extensive experience in journalism and PR, our agency is skilled at creating and presenting stories in the right way to gain maximum exposure.  

Do you want to find out more about our PR and comms services? Contact us below for more information.

We have a wealth of experience within our team, which is comprised of experienced PR practitioners, former journalists and former in-house marketeers.

By combining this range of knowledge and experience, we are able to create PR plans bespoke to each of our clients which are engaging, creative and fulfil their corporate objectives.

We see ourselves as an extension of your team and believe that we can generate the best results for you by working this way.

When we work with a business, we get to know what makes that business tick.

By immersing ourselves in that company and its industry, we are then able to propose creative, effective PR campaign ideas to meet your objectives – whether that is lead generation, backlinks or increased brand awareness.

Having a team with the right skills is essential to the success of your PR activity. Read our guide to finding the right PR agency for your business.